Sharp’s announces off-trade launch of Offshore Pilsner

Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success.

Building on Offshore Pilsner’s popularity in on-trade venues up and down the country, Sharp’s will be rolling out its world-class Pilsner to retailers nationwide from the end of April, available in both six- and ten-can multipacks.

The 4.8 per cent ABV Pilsner is a refreshing zesty larger boasting juicy citrus-hops, delivering a wave of ocean cold refreshment. It has been inspired by the breaking waves and offshore winds near Sharp’s home in Rock, Cornwall. Since launching in 2018, it has become a favourite with beer lovers across the UK and has risen to become the best-selling discovery lager – defined as smaller, unique premium lager brands – in the South-West of the UK.

Sharp’s has also unveiled a new look for Offshore Pilsner more widely, which will feature across the new multipacks, as well as draught formats.

The launch comes on the 30th anniversary of Sharp’s Brewery being founded in 1994. Since then, it has become the largest brewer of cask beer in the South West and boasts a range of award-winning beers, including Doom Bar – the UK’s number one amber ale - Doom Bar Zero and Atlantic Pale Ale.

“We’re delighted to be celebrating 30 years of great brewing by announcing the national launch of our Offshore Pilsner in the off-trade.

“We know Offshore Pilsner has proven a hit with consumers across the country since launching in pubs and bars in 2018, and we’re excited to carry this momentum into the retail space and give drinkers even more access to this amazing beer,” said James Nicholls, marketing controller at Sharp’s.

“We’re helping our off-trade customers tap into the lager category this summer while giving beer lovers a crisp, clean fruity beer that delivers on taste.”

A testament to the quality of its products, Sharp’s now has a tally of over 150 international brewing awards, including the Country Winner accolade for Camel Valley Pilsner at the 2023 World Beer Awards, plus silver medals for Offshore Pilsner, Doom Bar, Atlantic Pale Ale, Twin Coast and Doom Bar Zero. Camel Valley Pilsner, Doom Bar Zero, Atlantic Pale Ale, Offshore Pilsner and Chalky’s Bite also picked up medals at the International Brewing Challenge 2023.