Skip to content
Search
AI Powered
Latest Stories

Sharp’s unveils new Atlantic Pale Ale multipacks

Sharp’s unveils new Atlantic Pale Ale multipacks

Sharp’s Brewery is launching multipacks of its popular Atlantic Pale Ale in the UK off-trade

New 4x500ml packs of Sharp’s Atlantic Pale Ale will roll out in stores this month, catering to the increasing number of consumers looking to explore different beer options at home. The cans are encased in a recyclable cardboard sleeve meaning it is completely plastic-free.


Sharp’s Atlantic Pale Ale’s tropical and refreshing flavours have made it popular with consumers in the off-trade and the on-trade, where it is the number one Modern Keg Ale, accounting for one-third of all value sales in the category.

The beer was recently recognised by industry experts across the globe at the World Beer Awards picking up a bronze medal.

“Pale ales have become one of the most popular varieties of ale as consumers look for accessible ways to broaden their horizons and explore new options, and we only expect this to continue," said Marketing Controller, James Nicholls. "We also know more people are enjoying at-home social occasions, so the launch of our Atlantic Pale Ale multipacks marries together these two trends.

“Sharp’s Atlantic Pale Ale has been recognised by consumers and experts alike for its taste and quality. We’re confident the launch of our multipacks will enable us to maintain this momentum and enable our retail customers to tap into its growing popularity.”

More for you

McVitie's and Jacob's

pladis granted Royal Warrant for McVitie's and Jacob's brands

Global snacks giant pladis has been granted a new Royal Warrant of Appointment to His Majesty the King, for use in connection with their McVitie’s and Jacob’s biscuits and snacks.

“We’re delighted, especially as our UK brands have a long history of being granted Royal Warrants, since as far back as 1841,” the company said.

Keep ReadingShow less
Sharwood's Sizzler Street Food range

Sharwood's unveils new Sizzler Street Food range

Sharwood’s, a leading brand in the Indian cooking sauces market, is expanding and modernising beyond traditional curry sauces with its latest launch: the Street Food Sizzler range.

Designed to bring the vibrant flavours of modern Indian street food to homes across the UK, the latest range includes meal kits, sizzle sauces, and roti wraps.

Keep ReadingShow less
Cornelius the Cockerel

Kellogg’s launches new masterbrand visual identity

Kellogg’s has revealed a bold new visual identity for its cereal portfolio, to build on its legacy of 117 years at the breakfast table and to spur a new growth era for its iconic cereal brands.

Cornelius the Cockerel, Kellogg’s beloved mascot since 1958, has been reimagined in a new integrated marketing campaign, See You in the Morning, which celebrates Kellogg’s legacy of being the ‘OG of breakfast’. The new 3D Cornelius will now feature across more of Kellogg’s iconic cereals as part of a 360° full-funnel campaign for the Masterbrand. It will be supported by a £12 million investment in the UK across TV, digital, social, OOH, retail and instore.

Keep ReadingShow less
Frozen Fortune campaign Grand Prizes

SPAR launches new Frozen Fortune campaign offering four £10,000 grand prizes

SPAR shoppers can win big this New Year with four £10,000 grand prizes up for grabs through the latest customer campaign Frozen Fortune.

Launching on 2 January, SPAR shoppers across England, Scotland and Wales can Tap, Spin and Win from a pool of over 400,000 instant rewards on big brand products.

Keep ReadingShow less
Vozol launches two new open-system vape products

Vozol launches two new open-system vape products

Chinese vape firm Vozol has announced the launch of two new open-system products in the UK and European markets in December.

Ace Max is specially crafted for those who seek top-tier quality and a premium vaping experience. Made from high-quality zinc alloy, similar to the materials used in Louis Vuitton accessories, it seamlessly combines durability with luxury.

Keep ReadingShow less