Shreddies Raspberry & White Chocolate relaunches with a non-HFSS twist

Nestlé Cereals has announced it is adding to the Shreddies brand portfolio with the relaunch of its popular Shreddies Raspberry & White Chocolate flavour cereal – but shoppers will have to be quick if they want to pick up a box as the product is set to be available for a limited time only.

The limited-edition consumer favourite was previously launched in February 2021 and has since been reformulated – adding to the current Nestlé Cereals portfolio of products that are non-HFSS according to the UK Government’s Nutrient Profiling Model. The product will also feature Nestlé Cereals’ signature green banner on pack – highlighting that wholegrain is the number one ingredient.

The flavour reintroduction comes after research found that taste is the most important need for consumers when considering a breakfast option1. Shoppers will be pleased then, that as well as the much-loved flavour, Shreddies Raspberry & White Chocolate is high in fibre, contains Iron and B vitamins, and has no artificial colours or flavours.

"We’re committed to making breakfast better, and the re-launch of our popular Shreddies White Chocolate and Raspberry cereal will not only bring a fan favourite flavour back to consumers’ tables, but will provide families with a delicious start to the day and a great part of a balanced breakfast too," said Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK.

“The reformulated recipe is now non-HFSS, contains fibre, B Vitamins and Iron and has wholegrain as the number one ingredient - all while offering families a tasty breakfast option. Shoppers will need to hurry though, the product is sure to fly off the shelves in no time and once it’s gone, it’s gone!”