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Skwishee announces return of ‘Bring Your Own Cup Day’ event

Skwishee announces return of ‘Bring Your Own Cup Day’ event
Andy Marino
By Andy MarinoJul 26, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Frozen fizzy drinks brand Skwishee have announced their "Bring Your Cup Day" event is making a return this summer on Saturday 29 July. The event is anticipated to welcome thousands of Skwishee fans bringing their own cup to stores across the country.

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Skwishee encourages customers to get creative with their container of choice and fill up their favourite cup, fishbowl, astronaut helmet or something even wackier for £2.49 at over 200 partner stores. Alongside the promotion, customers could be in with a chance of winning a year’s worth of Free Skwishee for submitting their selfies with the hashtag #skwisheebyoc and tagging Skwishee on social media.

“Skwishee is the only frozen drinks company that holds nationwide events such as Bring Your Own Cup Day and Free Skwishee Day. We are truly invested in driving footfall into our partner stores, creating enhanced brand exposure for Skwishee, and encouraging new customers into the stores through the hype of nationwide marketing” said Skwishee boss, Raza Rehman.

Both Free Skwishee Day and Bring Your Own Cup Day are free to the retailer and paid for by Skwishee. “Coming from a retail background ourselves, we know what it takes to help our stockists stand out and become destination stores, event-led marketing is what makes us disruptive in this industry” added Rehman.

Here’s what customers need to know about BYOC Day:

  • Customers will pay £2.49 to bring their own container on Saturday 29th of July from 10 am until 7 pm.
  • The container must be watertight (no crying over spilt Skwishee)
  • The container must be food-safe and clean (make sure to give that KFC bucket a wipe-down)
  • The container must fit within the 20cm cutout in-store (so it can fit under the dispenser: size matters!)

Skwishee’s current flavour line-up includes Frozen Raspberry, Mad Mango, Wild Cherry and Redberrylicious, with a host of new flavours launching this year.

Customers can find their nearest Skwishee Machine location at https://www.skwishee.com/skwishee-locator

Want to become a Skwishee stockist? Contact sales development manager David Bateman on 07938 672429 / david.bateman@skwishee.com

raza rehmanskwishee

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