Skip to content
Search
AI Powered
Latest Stories

SMA Nutrition launches new LITTLE STEPS Multigrain Cereals range

SMA Nutrition launches new LITTLE STEPS Multigrain Cereals range

SMA Nutrition, a specialised maternal and baby nutrition company of Nestle, has announced the launch of the new LITTLE STEPS Multigrain Cereals range.

The cereals range consists of two products: LITTLE STEPS Multigrain Cereals Oat, Barley & Wheat for babies 6 months+, and LITTLE STEPS Multigrain Cereals with Fruit for toddlers from 12 months.


The range is made with no added sugars and contain only naturally occurring sugars from the added ingredients, such as cereals and fruits. They are also fortified with essential nutrients, such as iron, to help support the normal cognitive development of young children.

“We have developed LITTLE STEPS Multigrain Cereals to provide parents with the reassurance that they’re giving their little one a healthy start to the day,” Ingrid Hayes, marketing director for Nestlé Nutrition, said.

“LITTLE STEPS Multigrain Cereals contain no added sugar and are fortified with iron and other nutrients such as Vitamin C and Thiamin, at an affordable per serving price point.”

The products are launched as an Asda exclusive in July and will be rolled out to other retailers in the coming months. RRP of each product is £2.

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less