Smint sales soar ahead of category

Leading confectionery manufacturer Perfetti Van Melle has announced its flagship mint brand, Smint, is the number one sugar free mint brand in the UK [IRI data to 21st January 2023].

According to the IRI data to 21 January 2023, Smint holds a dominant 35 per cent share of the sugar free mint market, growing at three times the rate of the category.

With a value of £9.5 million and a growth rate up 44 per cent in the last four weeks alone, there’s never been a better time for retailers to invest in and stock-up on Smint, the firm added.

“Thanks to constant innovation, combined with our continued investment in the brand, Smint continues to be a must-stock for retailers,” Caroline Grimshaw, product manager at Smint, said.

“Perfetti Van Melle’s position at the forefront of the market means it’s perfectly positioned to cater to growing demand for healthier choices, whilst still providing that refreshing moment for consumers.”

Available at all retail and wholesale outlets, the Smint range features a variety of popular flavours including Peppermint, Spearmint, Sweet Mint and Strawberry, which can be purchased in tin, bottle, and dispenser formats – giving consumers an instant, long-lasting burst of freshness, on the go, in the car and anywhere in-between.

The Smint portfolio was also refreshed last year to include the new Smint Defensive, which launched in response to the growing demand for immune enhancing products. Available in a widely recyclable 18-piece Flip Top Box, Smint Defensive’s sugar free peppermint lozenges contain Vitamin C, B6 and Zinc, which help to support the immune system and reduce tiredness and fatigue.