Skip to content
Search
AI Powered
Latest Stories

Smith News expands partnership with Carabao following successful trial

Smith News expands partnership with Carabao following successful trial

Thai drink energy brand Carabao has teamed up with the UK’s largest newspaper and magazine wholesaler, Smiths News, to provide Smiths News customers with a brilliant offer on energy drinks to sell in their stores.

Carabao is the fastest growing established Top 20 Energy Drink brand in the UK in 2021, with value growth at nearly five times the Energy category rate or +78 per cent. Carabao is a low-calorie energy drink, which comes in four sparkling fruity flavours, and is both vegan and vegetarian friendly. The partnership, which officially launched in October last year has been part of a successful trial for the past five months, which has taken place with retailers in the North East of England.


“We are very proud to announce that this initial new partnership has been a success and all independent retailers supplied by Smiths News can purchase Carabao energy drinks”, said Jon Bunting from Smiths News. “Working in conjunction with our sister brand, field marketing experts Instore, the partnership is designed to ensure that all our existing retail customers can access exclusive deals on Carabao drinks.

“We have made it simple and easy for customers to order Carabao stock – orders can be placed via our customer service app SNapp and our customer service team – and then the product will be delivered directly to them alongside their morning newspaper and magazine delivery.”

“It’s great to see this partnership progress after having successfully completed the northern trial we are now moving into our next phase where all Smiths News retailers will have access to the exclusive offer buy three cases and get one free," said David Butcher, Managing Director of Carabao. "Which is a great opportunity for retailers to stock up and see profits rocket for Summer 2022. With cases available to order in Green Apple, Orange Blast, Mixed Berry and Original flavours. We would advise retailers to place an order via Snapp today – additionally a new fruity flavour on the horizon, too!”

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less