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Snack a Jacks returns to screens after a decade

Snack a Jacks returns to screens after a decade

Rice cake brand Snack a Jacks will be back on our screens this autumn, with its first ATL campaign in over a decade. Titled “Yumbelievable!”, the new creative aims to highlight the range of delicious flavours within the Snack a Jacks portfolio, with the most recent addition, non-HFSS “Black Pepper and Sea Salt”, complementing the existing range of family-friendly sweet and savoury rice cakes.

“There could be a misconception that smarter snacking options such as rice cakes can mean a compromise on taste,” Ekaterina Petrova, Senior Brand Manager for Snack a Jacks, explains. “Our ‘Yumbelievable!’ campaign looks to address this perception head-on by showing a family enjoying the different varieties of Snack a Jack rice cakes and looking surprised and delighted by the sensory experience. It’s a fun creative which looks to champion the taste of our range and debunk the myth that choosing rice cakes means a compromise on taste. Our customers’ repeat rate is 46.3 per cent, which shows that the great taste of Snack a Jacks has people coming back for more.


“Snack a Jacks currently hold a 33 per cent value market share of the rice cakes segment which is seeing +0.7 per cent growth. To reinforce its market position, Snack a Jacks has continued to expand its innovation pipeline throughout 2022 to appeal to families, and in June announced the launch of three new non-HFSS flavours: Snack a Jacks Jumbo Cool Sour Cream and Chive, Snack a Jacks Multipack Sizzlin’ Barbeque and Jumbo Punchy Black Pepper and Sea Salt, with the latter featuring in the creative.

Yumbelievable KV 6 SV

The Snack a Jacks ‘Yumbelievable!’ campaign runs from 10th November until 19th December, and will be supported with a heavy-weight investment. It is expected to reach 91 per cent of Snack a Jacks’ target audience and will be featured extensively across VOD and all major social media and gaming platforms.

The Snack a Jacks lines form part of PepsiCo’s efforts to transform its snacks portfolio and offer NHFSS alternatives. PepsiCo has set its ambition that by 2025, half of its snacks sales will come from products that do not classify as high in fat, salt or sugar (HFSS), or from products sold in portions of 100 calories or less.

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PayPoint and Fuel Bank Foundation energy support

Help with prepayment energy meters for low-income households

PayPoint partners with Fuel Bank Foundation to deliver emergency fuel support

PayPoint and Fuel Bank Foundation are working together to deliver fuel vouchers to support those most in need.

Each year in the UK, many households who prepay for their energy lose access to heat, light and power because they can’t afford to top-up their meter. The Fuel Bank Foundation is the only national charity who gift energy top-up vouchers for prepayment meters to help people and families living at the sharp end of fuel poverty.

Those who receive Fuel Bank energy vouchers can redeem their pre-paid top-up vouchers for energy meters in any PayPoint store, to get their heat, light and power back on as quickly as possible. Therefore, it is so important that these emergency energy vouchers are applied directly and immediately to the customers energy key or card, so they receive the necessary support. They should not be exchanged for cash, as this does not address the essential need of restoring warmth, light, and power to their homes.

Fuel Bank Foundation has supported more than 1.9 million people since launching in 2015. With energy costs showing no signs of coming down and following the Government announcement last year that only those claiming pension credit or other means-tested benefits will receive the Winter Fuel Payment, the charity anticipates that demand for support this year will be greater than ever.

Whilst the fuel voucher addresses the immediate need of keeping the lights and heating on, Fuel Bank Foundation also provide person-centred advice that empowers the people they support to address the issues that are making things difficult for them.

“Over the next few months, we estimate that more than a quarter of a million people will turn to Fuel Bank Foundation for emergency help because they can’t afford to top-up their energy meter or fill their heating oil tank, coal bunker or log store," said Matthew Cole, CEO of Fuel Bank Foundation. "Sadly, many of them will be young families with children at home or vulnerable.

“Without our help, they will be forced to live in cold, damp homes, with no energy for heating, lighting, cooking or cleaning. Living in a cold home can have a devastating impact on the physical health and mental wellbeing of both the young and old. Many children, for example, are forced to go to school tired, hungry and in dirty uniforms, and are condemned to a lifetime of poverty.

“There are around six million households in the UK in fuel poverty. It’s sorrowful to think that so many people face disconnection simply because they cannot afford energy. The consequences are profound: children unable to bathe in warm water, parents skipping meals to pay for energy, and elderly people living in homes that exacerbate health conditions. That is why it is so important that we get help to people as quickly and as easily as possible.”

Jo Toolan, Managing Director of Payments at PayPoint said: "Supporting Fuel Bank Foundation has never been more important to guarantee effective distribution of the scheme and ensuring it is able to support as many people as possible.

“Through our extensive network, we're ensuring that energy support is accessible when and where it's needed most. This reinforces our commitment to ensuring retailers serve as a vital support pillar for communities across the UK, whilst also offering additional sources of revenue generation for our store owners.”

"With over 30,000 locations across the UK, more than 99 per cent of Brits live within one mile of a PayPoint retailer partner. The stores offer convenience and flexibility for consumers, including those topping up energy meters, thanks to their accessibility and early-until-late opening hours. This is particularly important for households on prepayment meters during the colder months, as they need to top up meters outside of standard working hours.

"The provision of emergency fuel voucher redemption is so important, and demonstrative of the key role PayPoint retailer partners play in their local communities, ensuring that vulnerable households receive fast, efficient, and secure access to essential fuel support during challenging times."

JTI appoints new UK General Manager

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Police seizes £30,000 worth of illegal vapes, cigarettes seized from Rotherham store

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