Skip to content
Search
AI Powered
Latest Stories

Snack brand Bear launches new on-pack promotion offering kids swimming lessons

Snack brand Bear launches new on-pack promotion offering kids swimming lessons

Healthy snack brand Bear has launched a new on-pack promotion in partnership with Water Babies, the baby and toddler swimming school, to offer its younger cubs the opportunity to win swimming lessons.

Running across its Bear Little Paws and Fruit Treasures ranges, aimed at little ones aged 2+ and 3+, the promotion targets both new and existing shoppers by offering a high-value prize that will drive sales.


The first on-pack promotion to launch across the Bear Little Paws and Fruit Treasures ranges, the healthy snacks for younger kids aged two to five, the partnership offers families a chance to win eight free swimming lessons with Water Babies.

Bear has 39.4 per cent value market share, and 33.4 per cent volume, in the kids fruit snacking category, growing 6.2 per cent year on year [IRI, 52w/e 24.03.24]. Its popularity among parents and kids alike, along with the products’ health credentials as one of your five a day and with no added sugar, makes it the perfect brand to promote active adventures as well as provide kids with healthier snacks to enjoy.

“Nurturing healthy habits in children is at the heart of everything we do, and this new partnership with Water Babies is the perfect fit in supporting a healthy lifestyle from a young age,” Jo Agnew, marketing director at Urban Fresh Foods Ltd, makers of Bear, commented.

“We want to provide parents and younger children with the opportunity to discover and get active, and we hope this partnership will help to give more toddlers the chance to learn the important life skill of swimming, which has so many other benefits for a little cubs’ development. With such a valuable on-pack incentive, we expect to see lots of excitement in the kids snacking fixture, thanks to Bear.”

The Water Babies on-pack promotion will launch across the entire Bear Paws and Fruit Treasures ranges throughout May to September and will be supported with shopper marketing to amplify in store, as well as digital engagement through social media and influencers.

The activity will be supported with content from Water Babies, reaching their subscriber network of 50,000 families across the UK.

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less