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Snappy Group expands sales division with top hires

The Snappy Group, the technology platform that connects consumers with their local businesses, has appointed Paul Adams as Group Sales Director and Alasdair Lindsay as Head of Hospitality Sales at Hungrrr, a constituent business of the Snappy Group.

The appointments come at a significant time in the group’s development journey as it accelerates its next phase of growth across the UK, including investments in new services for its retail and hospitality partners. The appointments of both Paul and Alasdair will be instrumental in this process.


Paul joins from Bestway Retail where he held the roles of Head of Sales and Development and Head of Brand. He led on strategic development and delivery of multi-channel brand plans, including store range, environment andmarketing. Paul has extensive experience in the retail sector, including as Head of Central Operations at Musgrave and General Manager at Booker Group.

PA Photo scaled

Alasdair will be heading up the sales division of Hungrrr, the platform that offers the hospitality sector affordable order and pay technology supporting operators drive sales and improve customer engagement. The primary focus for Alasdair will be to deliver the sales strategy, grow the brand and work with the team to engage with the sector and recruit hospitality groups and partners to the platform.

Alasdair has considerable experience in business development roles in the hospitality sector, joining Snappy Group from Star Pubs and Bars, part of Heineken UK, where he managed the recruitment, operations and investment for hospitality venues.

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Mike Callachan, CEO and co-founder of the Snappy Group, said, “We are very excited to welcome both Paul and Alasdair to the team. Their expertise and diverse experience in the retail and hospitality sectors will drive the focus of the Sales teams to attract new partners and accelerate our growth trajectory, for both Snappy Shopper and Hungrrr. Snappy Group now employs more than 100 people, and we are pleased to continue to attract exceptional talent.”

Paul Adams, Group Sales Director, said, “I have been hugely impressed with Snappy Shopper’s journey so far. The focus on the needs of community stores and local businesses is a real differentiator in an already dynamic sector. This is an exciting time for the business, and I look forward to working with the team as the Company continues its expansion.”

Alasdair Lindsay

Alasdair Lindsay, Head of Hospitality Sales at Hungrrr, commented, “I am excited to have joined the team at Hungrrr to help grow the brand within the hospitality sector. We expect the shift in consumer behaviour during the pandemic to persist in the long-term, making the Hungrrr proposition more relevant than ever.”

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