Independent convenience stores will now be able to sell scratchcards online owing to a recent partnership of Allwyn UK and Snappy Shopper.
With this completely new way to sell scratchcards, independent stores can boost their National Lottery sales and associated commission – with customers able to conveniently add scratchcards to their wider online shop on the Snappy Shopper platform and receive them directly to their door from their chosen local retailer, Greg Deacon, VP of Retail Media at Snappy Shopper, posted on social media.
Natalie Lightfoot of Londis Solo Convenience, Baillieston, Glasgow, which was one of the trial stores, said, “Since introducing Scratchcards through Snappy Shopper, we’ve received a positive response from our customers, providing them with an additional reason to place orders.
"Notably, three of our Scratchcards have ranked among the top 100 products sold through Snappy Shopper in the past three weeks, indicating that our customers appreciate the freedom of choice and convenience of purchasing online. With all procedures correctly implemented, I am delighted to be replicating our in-store safe play experience directly to our customers doors. Who knows, we might have a big winner soon!”
Allwyn’s Director of Retail, Alex Green, said, “We’re delighted that independent National Lottery retailers now have the ability to sell Scratchcards online through the Snappy Shopper platform. We know that this is something our independent retail partners have been asking for – as it offers their customers even greater convenience and provides another way for them to increase their National Lottery sales.
“We’ve been working hard behind the scenes to get this service right for both retailers and National Lottery players, to ensure our robust in-store player protection standards are maintained throughout the online ordering and home delivery process. We’re really pleased with the results of the trial, which have shown us that Snappy Shopper is exactly the right kind of partner to help our independent retail partners sell National Lottery Scratchcards safely online.”
