Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Snappy Shopper launches second national ad campaign

Snappy Shopper launches second national ad campaign
Andy Marino
By Andy MarinoJan 25, 2021
Andy Marino
See Full Bio

Snappy Shopper has launched the second phase of its "Local store to door" activity to further drive awareness of the Snappy Shopper platform across the UK.

A home-delivery app and web platform targeted at the local convenience sector, Snappy Shopper is going back on TV, radio and digital channels in a national advertising campaign.

Running for three weeks from 25 January to 14 February 2021, this is the second time that Snappy Shopper will have invested a 6-figure sum in advertising to generate sales for its 650 retail stores.

In addition to TV in Scotland and Wales and radio in other areas of the UK, Snappy Shopper will be driving consumers to the delivery service of their affiliated convenience stores, by investing in digital display and social media advertising. The campaign has been planned to generate just under 60m impressions across traditional and digital channels.

“We made significant gains in awareness and consideration during the last campaign and growth in the number of new users has accelerated significantly since our first campaign which took place last autumn," said Philippe Rondepierre, Snappy Shopper Marketing Director. "This time, our traditional media and digital activity will run concurrently, to make the most of the growth in On Demand Convenience. It will cover all existing delivery areas in Scotland, England, Wales and Northern Ireland."

He said that it will "also be using data and insights gathered in our last campaign, to generate even greater numbers of new shoppers.”

Stores using the app are supporting the campaign with free delivery coupons. “The key objective of this campaign is to generate increased awareness of Snappy Shopper and encourage potential users to make their first purchase," added Rondepierre. "We have a dynamic set of support tools available for stores to enable great customer service. Our national marketing programme, in support of local convenience stores, adds to the considerable level of local marketing support which our retail partners also enjoy. Both clearly set us apart from our competitors.”

campaignphilippe rondepierresnappy shopper

Related News

Assaulted Cambridgeshire retailer calls for shake-up in securing shop workers
Industry News

Assaulted Cambridgeshire retailer calls for shake-up in securing shop workers

More for you

Premier Foods report volume-led revenue growth, market share gain

Premier Foods report volume-led revenue growth, market share gain

Premier Foods reported robust sales of its host of well-known brands during the Christmas period and is now forecasting that its annual profit will come in at the upper end of analysts’ expectations.

During its third quarter to 28 December, the group saw its total sales grow by 3.1 per cent, driven by branded sales that increased by 4.6 per cent. After recent investments in innovation and promotional pricing, its performance was driven by volume growth, which was 7 per cent for its branded lines.

Keep ReadingShow less
Pork Farms Mini Pork Pies

Pork Farms Mini Pork Pies

The Compleat Food Group cuts over 100 tonnes of plastic a year with trayless pork pie packs

The Compleat Food Group, one of the UK’s leading food manufacturers, has achieved a significant milestone in its sustainability journey by removing plastic trays from its pork pie packaging.

The initiative, which spans both branded and own-label products, is set to reduce plastic use by 110 tonnes annually. The group produces an estimated 200 million pork pies annually under its own label and through its portfolio of brands, which include Pork Farms, Wall’s Pastry, and Wrights.

Keep ReadingShow less
Business rate bill to surge by 'over 140 per cent'
Hollie Adams/Getty Images
Getty Images

Business rate bill to surge by 'over 140 per cent'

Businesses are facing a sharp rise of "140 per cent" in property costs due to the government's decision to cut relief for the retail, hospitality and leisure sector from 75 per cent to 40 per cent, property consultancy Colliers has warned.

The government’s decision to reduce business rates relief from 75 per cent to 40 per cent will see thousands of shops, restaurants, pubs, gyms, and nightclubs grappling with bills surging by over 140 per cent from the beginning of April.

Keep ReadingShow less
Edmonton city council debates bylaw to ban sale of knives in convenience stores

iStock image

Edmonton city council debates bylaw to ban sale of knives in convenience stores

Edmonton city council is discussing what it would take to ban knives from being sold in convenience stores, state recent reports.

A key issue during the community and public services committee held on Monday (20) was wading through the potential legal ramifications of defining what a knife is and whether some businesses owners may try to find loopholes to be able to sell knives.

Keep ReadingShow less
Things to know about new Simpler Recycling reforms

iStock image

Things to know about new Simpler Recycling reforms

With just 70 days left to go until the government’s new Simpler Recycling reforms are implemented, most businesses are not prepared for the changes in the rule, claims a leading business waste management service.

Although the UK's overall recycling rate has seen a significant rise, reaching 44 per cent in 2015 compared to just 17 per cent in 2008, progress has plateaued in recent years, with indications that the rate may now be declining.

Keep ReadingShow less