Home delivery app Snappy Shopper has officially launched its brand partnership offering, which will allow retailers to sell more of the nation’s favourite products.
Leveraging Snappy Shopper’s growing network of convenience stores and shoppers, the retail media offering puts brands in front of prospective customers at the point of transaction, resulting in increased digital shelf distribution, sales, revenue and margin for both the retailer and brand.
“Our brand partnership offering not only supports our growth ambitions within the convenience channel, but it also supports the wider trade – which is very important to us,” Mike Callachan, founder and chief executive at Snappy Shopper, said.
“By partnering with us, brands are winning through a combination of media tactics including sampling, brand awareness, product positioning and promotions that have resulted in average uplifts in distribution by 20 per cent and sales by 1000 per cent respectively. We looking forward to see how we can support brands with our new offering and all it has to offer.”
Off the results of Friesland Campina’s Chocomel promotion with Snappy Shopper, Jake Rylands, innovation and NPD brand manager, said: “We were blown away by the impact the power of Snappy Shopper’s consumer reach was able to have on Chocomel’s convenience sales.
“Having Snappy Shopper endorse Chocomel to its extensive network of customers via an exclusive on-app promotion saw our sales with them increase by over 9000 per cent. The legacy of this has seen Chocomel be introduced to an entirely new audience, many of which when it comes to using home delivery, are likely to repeat-buy, as well as reminding loyal shoppers to keep Chocomel in their basket!”
