Snickers announces low sugar protein bar duo

Mars Chocolate Drinks & Treats is further expanding its range of Mars branded protein products, with the launch of Snickers Hi Protein Low Sugar and Snickers Hi Protein Low Sugar White.

The protein bar market continues to go from strength to strength, with value and unit sales increasing by 14% and 9% respectively, in a market now worth £151.7m in the UK¹. As the 2nd best-selling single chocolate bar in the UK², the Snickers brand is aiming to be the bar to now drive significant category penetration, with the strength of its iconic taste and familiarity, now in a low sugar format.

“Although the protein bar market is growing, take home penetration figures over the past 12 months show a relatively flat scenario at an average of 5.1 per cent," said Michelle Frost, general manager at Mars Chocolate Drinks & Treats. "Even with notable launches to the market, they have not attracted significant numbers of new consumers. We believe that with our world-renowned trusted Snickers brand, coupled with 20g protein and only 2g sugar, we have the potential to significantly drive category penetration across both major multiples and impulse channels.”

Snickers Hi Protein Low Sugar (217 kcals) and Snickers Hi Protein Low Sugar White (218 kcals) boast all the caramel, nougat, and peanut flavours consumers know and love from the iconic Snickers bar, both with 20g of protein and only 2g sugar.

Both bars will be available throughout wholesale and convenience channels from August. RSP £2.79. For all stockist enquires please call 01452 378500.