Snickers expands protein bar range with Hi Protein Crisp variant

Mars Chocolate Drinks & Treats has expanded its range of Snickers branded protein bars with the introduction of Snickers Hi Protein Crisp.

The crisp variant has already proved hugely popular for the Snickers brand in both confectionery and ice cream markets.

“Snickers is our number one performing brand within our specialist sports range of products, and seeing how well the crisp products have performed elsewhere in the business, it made sense to make Snickers Hi Protein Crisp our next new product to expand Snickers protein bar portfolio,” Michelle Frost, general manager at Mars Chocolate Drinks & Treats, said.

Containing 20g protein and 217 calories, Hi Protein Crisp will be the fourth protein bar to launch under the Snickers brand, and follows on from Hi Protein White Chocolate bar launched earlier this year.

“Snickers Hi Protein White Chocolate bar become our second best-selling protein bar after launch, and has continued to perform at this level, with sales second only to our original Snickers Hi Protein bar. The popularity of the Snickers brand is stand out in this category, and the addition of Snickers Hi Protein Crisp will offer protein bar consumers a new taste experience, with the addition of crispy pieces, Snickers nuts, tasty nougat and delicious real milk chocolate, this is one to watch for as we enter the second half of 2021,” Frost added.