Skip to content
Search
AI Powered
Latest Stories

Snickers expands protein bar range with Hi Protein Crisp variant

Snickers expands protein bar range with Hi Protein Crisp variant

Mars Chocolate Drinks & Treats has expanded its range of Snickers branded protein bars with the introduction of Snickers Hi Protein Crisp.

The crisp variant has already proved hugely popular for the Snickers brand in both confectionery and ice cream markets.


“Snickers is our number one performing brand within our specialist sports range of products, and seeing how well the crisp products have performed elsewhere in the business, it made sense to make Snickers Hi Protein Crisp our next new product to expand Snickers protein bar portfolio,” Michelle Frost, general manager at Mars Chocolate Drinks & Treats, said.

Containing 20g protein and 217 calories, Hi Protein Crisp will be the fourth protein bar to launch under the Snickers brand, and follows on from Hi Protein White Chocolate bar launched earlier this year.

“Snickers Hi Protein White Chocolate bar become our second best-selling protein bar after launch, and has continued to perform at this level, with sales second only to our original Snickers Hi Protein bar. The popularity of the Snickers brand is stand out in this category, and the addition of Snickers Hi Protein Crisp will offer protein bar consumers a new taste experience, with the addition of crispy pieces, Snickers nuts, tasty nougat and delicious real milk chocolate, this is one to watch for as we enter the second half of 2021,” Frost added.

More for you

Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less
Nuisance Drinks

Nuisance Drinks expands range with new Damson & Dandelion tonic

Fresh on the heels of joining The Scottish Bee Company under a Natural Larder umbrella, adult soft drinks evangelist Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic, which will become the latest addition to an exquisitely branded range of low-calorie botanical brews that include: Bramble & Rosemary, Nettle & Elderflower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli and Cucumber.

Born at the height of the Pandemic back in 2020, Nuisance Drinks is an ambitious adult soft drinks business, initially born from the foraging exploits of entrepreneur Hugo Morrisey, who first set out to re-create his mother’s celebrated nettle cordial.

Keep ReadingShow less
Pizza Pie

Wall’s Pastry unveils Deep Dish Pizza Pie

Leading sausage roll brand Wall’s has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies, as it aims to add variety and attract younger consumers and families to the chilled savoury pastry category.

The new range is a unique hybrid of a pie and a deep-dish pizza, available in two classic recipes: Three Cheese and Pepperoni (both 150g, RRP £2). Both are now available across the convenience channel, along with Asda.

Keep ReadingShow less
KP Snacks launches new look and feel for Penn State Pretzels

KP Snacks launches new look and feel for Penn State Pretzels

KP Snacks is refreshing the packaging of Penn State, the UK's number one Pretzel brand, to deliver a bolder and cleaner look that represents its taste and quality. Rolling into stores from mid-November, the redesigned packs run across the entire Penn State range.

With cosy nights-in on the rise, KP Snacks has dialled up Penn State’s taste and quality credentials to reinforce the brand’s appeal within this occasion. Promising rewarding flavour and satisfaction every time, Penn State pretzels offer consumers a well-deserved treat to snack on during relaxing evenings spent at home.

Keep ReadingShow less