Skip to content
Search
AI Powered
Latest Stories

Snickers Own Goal campaign with Luka Modrić and Bukayo Saka kicks off

Snickers Own Goal campaign with Luka Modrić and Bukayo Saka kicks off

Mars Wrigley has today announced a major new European-wide campaign for its Snickers brand starring footballers, Bukayo Saka and Luka Modrić.

Landing on March 24 ahead of this summer’s international tournament, Snickers Own Goal features a playful new cinematic TV ad to help football fans steer clear of embarrassing "own goals".


Set in a barbershop, the 20-second spot sees a fan leap up to celebrate a goal on TV, causing the barber to shear off a strip of his hair.

Enter the barbershop’s newest recruits, Modrić and Saka, who present the fan with a Snickers bar as the perfect quick fix for his humorous self-inflicted mistake. The campaign tagline then fills the screen: Own goal? Maybe you just need a Snickers.

The involvement of both footballers will extend beyond TV into out-of-home, digital, social media, PR and in-store where they will rate everyday own goals from one to 10 and encourage the nation to do so, driving Snickers to be the #1 UK confectionery brand associated with football.

“By engaging both dedicated and casual football fans, Snickers Own Goal will hero Snickers as the snack to have while supporting," said Greg Kent, Snickers Regional Brand Director at Mars Wrigley. "This will help build long-term momentum and credibility for the brand ahead of a big summer of football.

“From double booking on match day to leaving a game early and missing a comeback, we know fans don’t always get it right. That’s why we’re highlighting the nation’s ‘own goals’, encouraging fans to laugh at their blunders, and positioning Snickers as a tasty treat to help sort them out in these relatable moments.

“We’re celebrating that sense of global community in football and authentically positioning the brand at the centre of the conversation. Capitalising on key cultural moments and global talent, this campaign will resonate with all football fans and live beyond 2024 to achieve longevity for Snickers and its association with the sport.”

Snickers Own Goal builds on the success of "Rookie Mistakes", a campaign created by the leading confectionary brand for the National Football League (NFL) in the US, and has been tailored to ensure relevance with football fans in Europe, the Middle East and Africa.

“I´ve really enjoyed working with Snickers," said Luka Modrić. "It's been fun to rate some of the funniest football mistakes – mistakes happen and anybody can score an own goal, sometimes you just need some help to get back on your game.”

Bukayo Saka added: “We’ve all had embarrassing ‘own goals’ off the pitch, and football is nothing without our supporters, but getting your haircut during your team’s game is a solid 10 on the scale. I’ve enjoyed acting alongside Luka, thanks to the Snickers team for making this happen!”

More for you

TRIP brings viral Magnesium gummies to UK

TRIP brings viral Magnesium gummies to UK

TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.

After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.

Keep ReadingShow less
ELFBAR launches its first 4-in-1 pod kit

ELFBAR launches its first 4-in-1 pod kit

Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less