Fast-growing vape brand So Soul has unveiled its all-new TPD certified e-cigarettes at InterTabac trade fair, held in Dortmund, Germany each September.
At the show, So Soul demonstrated the flagship vaping experiences brought by a whole family of mesh-coil 2ml disposable vapes, namely Airvape, Eco, Cube, Box, So Soul Bar and Lip.
The brand said its diversified TPD-approved product lines enabled them to launch partnerships with many local distributors and retailers from EU countries and beyond.
So Soul booth at InterTabac 2022 trade fair in Dortmund, Germany
“TPD certification is pretty important for us to sell the products in this regulated environment. Not only with TPD, I’m also amazed by So Soul that all their products in rich appearances have mesh coil inside. This makes me confident to promote this brand in multiple channels, both online and in brick-and mortar shops”, said a German local distributor.
Super sleek with metallic-finished shell, So Soul Airvape is an elegant-looking disposable vape that promises more than 600 puffs of crisp, satisfying 20mg-strength nicotine salts.
Powered by advanced mesh coil system, Airvape ensures peak vaping satisfaction to the last puff with strong and consistent flavor and aroma. The 600mAh internal battery ensures that you’re never left high and dry.
“I got hooked by compound flavors of this kit,” a veteran vaper at So Soul booth commented. “The Kiwi Passionfruit Guava and Strawberry Watermelon Bubble Gum compound flavors are really worthy of their names.”
So Soul Eco is designed with the blended and gradient shell colors, soft shell touches, and a variety of compound flavors, that are refreshing, sweet, fruity, creamy and everything in between. As a 2ml 20mg-strength disposable kit powered by mesh coil, Eco is ready to make a hit in the European and UK markets with TPD and MHRA certifications.
Delicately double-shot molded, So Soul Cube and Box are loved by fans for their crystal-clear outer shell, the pixel-style textures decorated inside, and their ultra-portable and cute form factors. Delivering silky smooth throat hits and unparalleled flavor for more than 600 puffs per device, these pocket-sized vape guarantee a seamless and portable vape experience anywhere, any time.
“At So Soul, we believe that you shouldn't have to compromise style for substance. Nor should you compromise on taste for tobacco,” Luna Wang, founder of So Soul company told reporters during the show.
“Our products are created for those who want the best of both worlds: attractive, innovative e-cigarettes without compromising on quality. Our team of expert mixologists have years of experience in tobacco product development, and we only use the finest ingredients to create our unique blends.”
Imperial Brands has launched an exciting range of new flavours to its rechargeable blu bar kit vape line, following increasing demand from customers for more flavour options.
Launched in independents on March 3. the new additions consists of three new kit flavours – each comprising of a rechargeable blu bar device and flavoured pod - and 11 new blu pod flavours, so customers can buy and try a total of 15 flavours across the range.
The three new kit flavours are Watermelon Ice, Blueberry Ice, and Blueberry Sour Razz, whilst the replaceable packs of 2 pods are now available in Blueberry Ice, Lemon Lime, Strawberry Ice, Berry Mix, Kiwi Passionfruit, Mint, Apple, Grape, Banana Ice, Blueberry Cherry, and Triple Melon. The blu pod packs and blu bar kits both carry an RRP of £5.99.
The launch is a response to the growing popularity of fruity flavours among users of vape products. This is especially the case among current users of disposable vape products, who will have to consider alternatives in the light of the anticipated disposable vape ban on 1st June 2025.
According to recent research, the top 10 most popular flavours amongst UK users of disposable vapes are fruit-based - with Lemon Lime, Pineapple Ice and Strawberry Ice coming in as the top three.
Imperial Brand’s latest launch will therefore be welcome news to disposable vape users seeking a similar flavour experience as they make the transition to rechargeable vaping systems.
Fruity flavours were also popular with existing users of pod-based devices, followed by mint flavours. The top three flavours for users of pod-based vaping systems were Mixed Fruit, Blue Raspberry Ice, and Peppermint Tobacco.
This research is also backed-up by a recent VapeHub study, which surveyed 450 UK vape users. When asked for their three most preferred flavours, 64 per cent mentioned fruit – more than double that of any other flavour type.
Imperial Brands launched blu bar kit last summer, to provide consumers with an alternative to disposables that mirrors the same flavour experience and convenience that has driven the demand for disposables – with a post-ban compliant device.
Providing users with an impressive 1000 puffs per pod, the blu bar kit is a sleek, slimline and lightweight device that offers the easy use and portability of a disposable device, while the rechargeable 550mAh battery and USB-C charging port enable repeated use.
Each durable blu bar device comes in a premium brushed metallic finish for in-hand longevity. Liquid level visibility means customers can easily see when pods need replacing, and with pod safety a priority, a security lock ensures the device is fully protected when not in use.
The blu pod packs each contain two pods allowing a total of 2,000 puffs, and the blu bar kit utilises blu Flavour Tech mesh coil technology to deliver intense flavour from the first puff to the last. Users of Imperial Brands blu bar 1000 disposable device will already be familiar with the technology, delivering a great taste experience that vaping customers demand.
Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, commented: “The vape market in the UK is being driven by two key factors – flavour choice and ease of use.
"As the availability of disposable vapes comes to an end in the UK, our extended blu bar range has been designed to be just as easy to use as a disposable vape product, while offering the most popular flavours in a reuseable pod format.
“Given that the overall pod market nearly doubled in the last year, mainly due to growth in the availability of products which offer the same convenience as disposable vapes, it is clear that the new blu bar kit and pods are a ‘must stock’ item for retailers.”
Wilkinson Sword Intuition, the shaving brand with intuitive tools designed for women, has joined forces with the Women’s Rugby World Cup as its official shaving partner for 2025.
The exciting new partnership, which represents a significant marketing investment for the brand, underscores its commitment to supporting world-class events that foster a sense of pride and inspiration.
The Women’s Rugby World Cup is a celebration of teamwork, determination, and resilience while also recognising and celebrating players’ individual skills and strengths. This mirrors the ethos behind Wilkinson Sword Intuition’s shaving range, which comprises of expert tools specifically designed for women to help remove hair across different areas of the body – legs, underarms, bikini and face.
The tournament, set to take place across eight cities and venues in England, brings together fans from around the globe and offers Intuition a unique opportunity to boost awareness of its brand ethos.
Inspiring all women
As an official partner, Wilkinson Sword Intuition will be maximising the partnership across multiple touchpoints to reach its core audience of women aged 25-44, through a full-funnel digital, social and shopper campaign, including the opportunity for fans to win tickets to the coveted Women’s Rugby World Cup 2025 final at Twickenham Stadium on Saturday 27 September.
Beyond the stadiums, Wilkinson Sword Intuition’s partnership with the Women’s Rugby World Cup is about celebrating the strength and determination of everyday, ambitious women with busy lives. Wilkinson Sword Intuition’s mission is to support these women by giving them the very best hair removal tools whilst challenging the category norms by bringing more honest, open conversations and positive portrayals of real-life shaving that so many women experience and relate to.
“We are thrilled to be the official shaving partner of the Women’s Rugby World Cup 2025," said Jola Maczkiewicz, Senior Brand Manager for Wilkinson Sword Intuition at Edgewell Personal Care. This iconic event represents performance at the highest level whilst also celebrating women' s individualities – which aligns to our brand ethos of providing women with the very best shaving tools, wherever they remove their hair. We look forward to bringing fans closer to the action on the pitch this summer!”
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Cheddar and Caramelised Onion Chutney ridges with deep texture.
Award-winning snack maker, Burts, has announced the launch of its brand-new flavour of ridges; Cheddar & Caramelised Onion Chutney, and packaging refresh which will launch in mid-March of 2025.
Available as 40g packs, the new flavour of ridges serves as a more substantial snack with deep ridges holding more flavour to capture an even bolder Burts taste.
The ridges promise a perfect blend of rich, savoury cheddar sourced locally from Quicke’s Cheese Shop, complemented by the sweet tang of caramelised onion chutney.
Alongside the new flavour, Burts is unveiling a bold new look across the entire range. The refreshed packaging has been designed with enhanced flavour cues to highlight the rich, distinctive tastes that set the brand apart.
The updated design not only reinforces the premium quality of the crisps but also ensures strong shelf appeal, making it easier than ever for customers to spot their favourite flavours.
At Burts, quality starts at the source, which is why the brand proudly uses locally sourced potatoes from trusted British farmers.
By working closely with growers in the Southwest region including Trenowth Farm, Splattenridden Farm and others, it is ensured the crisps are made with the finest, freshest ingredients while supporting local agriculture.
Each potato is carefully selected for its quality and taste, meaning every batch delivers the signature crunch and flavour that Burts is known for, and as with all Burts products, are gluten-free and contain no added MSG, artificial colours.
Commenting on the new flavour and packaging refresh, Sas Horscroft, Head of Marketing at Burts Snacks Ltd said, “We’re excited to unveil the new Cheddar and Caramelised Onion Chutney flavour, a bold and irresistible addition to our ridges range.
At the same time, our refreshed packaging brings the entire ridges range to life, with vibrant designs and enhanced flavour cues that reflect the premium quality and big flavours our brand is known for.
It’s an exciting step forward for Burts as we continue to innovate and deliver exceptional snacking experiences.”
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PepsiCo’s new retailer guide for maximizing savoury snack revenue
PepsiCo is introducing its "Max Your Snacks" retailer guide this March, a category guide designed to help convenience stores optimise their savoury snacks range through practical, easy-to-implement advice. In fact, convenience retailers could be sitting on an average of £17.8k worth of savoury snacks sales every year in-store. By executing the category in the right way, retailers could truly maximise sales and drive an additional uplift of 16 per cent.
In the UK, 99 per cent of the population consume savoury snacks, and within convenience outlets specifically, 50 per cent of shoppers purchase from the category. PepsiCo’s Max Your Snacks guide offers insights on the right space, range, layout, points of interruption and the right NPD to make the most of the category. It’s been designed to equip retailers with the tools and insights needed to support category expansion, and shines a light on the importance of price-marked packs (PMPs) within savoury snacks. The format helps build shopper trust and encourages impulse buys, offering clarity and value to shoppers.
“At PepsiCo, we are committed to supporting the convenience channel and independent retailers in driving maximum success in their stores,” said Nic Storey, Senior Sales Director, Impulse, at PepsiCo. “Through our ‘Max Your Snacks’ guide, we’re equipping retailers with expert insights to help them feel confident, informed, and empowered to grow their business and unlock additional revenue. While launches like Extra Flamin’ Hot and Doritos Dinamita have injected excitement into the category, NPD is just one part of savoury snacking. It’s vital that we also work collaboratively with our retail partners to support our range as well and help them make PMPs work as hard as possible. This is a key format for the channel which we continue to support, ensuring our core range and bestsellers are available at great value to shoppers.”
Available exclusively via *shopt, PepsiCo is also giving retailers the chance to earn cash rewards for downloading the guide, plus an exclusive competition for those who engage with the principles. Kicking off from 17 March 2025, retailers who successfully download the Max Your Snacks guide via *shopt will earn £2 in credit on their account. From 1 April 2025, retailers who have successfully downloaded the guide will then be invited to take part in a follow-up offer to stock five of PepsiCo’s recommended PMP SKUs. Retailers who upload a photo of the stocked items will be entered into a prize draw, with 30 winners each receiving £100.
PepsiCo’s Max Your Snacks guide is available via *shopt and can be accessed by independent and symbol group retailers with a *shopt account. To enter the competition and discover expert strategies to unlock your category’s full potential, download the *shopt app now at https://www.shopt.digital/en-gb/#download.
Recommended PMP Range:
Doritos EFH 70g PMP
Doritos Chilli Heatwave 70g PMP
Doritos Cool Original 70g PMP
Doritos Tangy Cheese 70g PMP
Walkers Max EFH 70g PMP
Wotsits Crunchy EFH 60g PMP
Wotsits Crunchy Cheese 60g PMP
Wotsits Crunchy FH 60g PMP
Walkers Smokey Bacon 32.5g Single PMP
Walkers Roast Chicken 32.5g Single PMP
Walkers Ready Salted 70g PMP
Walkers C&O 70g PMP
Walkers S&V 70g PMP
Walkers Prawn Cocktail 70g PMP
Walkers Max Punchy Paprika 70g PMP
Sensations TSC 65g PMP
Cheetos Twisted FH 65g PMP
Cheetos Twisted FH 30g PMP
Cheetos Crunchy Cheese 30g PMP
Monster Munch Flamin’ Hot 72g PMP
Monster Munch Pickled Onion 72g PMP
Monster Munch Roast Beef 72g PMP
Squares S&V 72g PMP
Squares C&O 72g PMP
Quavers Cheese 54g PMP
Wotsits Cheese 60g PMP
French Fries C&O 54g PMP
Smiths Frazzles 75g PMP
Short terms
Open to GB 18+ *shopt account holders only. Competition opens [00:01] (UK time) on 17/03/2025 and closes at [23:59] (UK time) on 29/04/2025. To qualify, entrants must successfully redeem the offer entitled “Max Your Snacks” by following the “Download Now” link and successfully downloading the category guide. Retailers who have successfully downloaded the guide will receive a follow up offer to stock five of the Max Your Snacks PMP SKUs. To qualify, entrants must successfully redeem the offer entitled “Stock 5 PMP for a Chance to Win £100” by following the “Claim Now” link and successfully stocking of five Max Your Snacks PMP SKUs will result in retailers being automatically entered into a prize draw offering the chance for 30 retailers to win £100 each. Please note entrants need to make their claim before the closing date. Eligible participants will be awarded via their *shopt wallet. Max 1 entry per store. Full T&Cs can be found HERE Promoter: CPM United Kingdom Limited, a company incorporated and registered in England and Wales with registered company number 01757157 and registered office address at 85 Strand, 5th Floor, London, England, WC2R 0DW.
Kepak Foods Division is launching a new brand, “Grab a Bite”, for the out-of-home sector. The range will enable operators to offer hot, tasty and on-trend food 24/7 with minimal operational complexity and labour requirements. The range, which is fully assembled, will be supplied frozen which will enable operators to manage their stock levels and reduce wastage through a Thaw, Heat and Serve Process.
With research showing that burgers are the second most popular dish in the food-to-go market, driving growth at breakfast and lunch, the range is launching with top-selling Burger variants – The Barbecue Chicken Burger, The Classic Cheeseburger, and The Morning Sausage and Cheese Muffin. A wider range of products will follow later this year.
“We are excited to announce the launch of ‘Grab a Bite’ into the Out of Home market,” said Brian Farrell, Kepak Foods Division CEO. “Consumers are increasingly demanding no-compromise food offerings at a time and place that suits them whilst operators are under increasing pressure from the cost of doing business, particularly the availability and cost of labour. We saw a gap in the market to make great tasting hot food that can be prepared easily by operators. Grab a Bite sets a new standard of quality in the market and has been thoroughly researched. Its development has leveraged Kepak’s food-to-go operational expertise, its market leading expertise in the production and assembly of Burgers and Hot Sandwiches and a significant R&D effort”.
Designed to work across all hot vending and heat-and-serve concepts, ‘Grab a Bite’ is suitable for all skill levels and reduces health and safety risks. The products can be cooked in pack using a combi oven, high-speed oven, or microwave.
Hot vending solutions for out-of-home food businesses