Skip to content
Search
AI Powered
Latest Stories

Independent grocery retailers failing to display clear and accurate prices: CMA

Independent grocery retailers failing to display clear and accurate prices: CMA
Photo: iStock
Getty Images/iStockphoto

The Competition and Markets Authority (CMA) has called on grocery stores to make accurate pricing a priority, as its review indicated that some independent and smaller grocery retailers are failing to display clear and accurate prices.

The competition watchdog has reviewed the way a range of grocery retailers displayed their prices in-store to assess whether they were clear, accurate and matched the price people were charged at the till.


The review looked at the price marking practices of 139 grocery stores in England and Wales, including supermarket chains, symbol convenience stores, variety stores and independent food stores.

The CMA conducted on-site inspections and looked at a sample of products – such as fresh fruit and vegetables and products on promotion. During inspections at some stores, the CMA found examples where the retailer was displaying inaccurate prices or failed to display prices at all for certain products.

Failing to provide clear and accurate pricing information for products on sale is a breach of consumer law, the regulator noted, adding that the findings were reinforced by similar work carried out by some regional and local Trading Standards teams across England and Wales, and previous work by the Society of Chief Officers of Trading Standards in Scotland (SCOTSS) and Northern Ireland Trading Standards (TSNI) across their respective nations.

“We know how frustrating it can be when you get to the till only to find the price doesn’t match what was advertised. While lots of grocery retailers – particularly supermarkets – are complying with pricing rules, this needs to consistently be the case across all types of stores,” George Lusty, interim executive director for consumer protection and markets at the CMA, said.

Overall, the majority of issues were found at independent food stores and symbol convenience stores. At least one pricing error was found when prices were checked at the till in over two thirds of symbol convenience stores (69 per cent) and over half of independent food stores (53 per cent). Variety stores (44 per cent) and supermarkets (43 per cent) fared better in comparison.

The most common types of issues seen were missing prices, conflicting prices (instances where prices indicated on products conflicted with those shown on shelf edge labels) and prices not being displayed sufficiently close to products.

There were also issues with prices not being clearly legible, the selling price being obscured, and multibuy promotion labels that didn’t specify the price of the items individually.

The percentage of pricing errors found at each type of store, of products checked at the till, were:

  • Supermarkets: 4.2 per cent
  • Symbol convenience stores: 14.4 per cent
  • Variety stores: 5.6 per cent
  • Independent food stores: 7.8 per cent

Overall, 60 per cent of the errors resulted in a higher price being charged at the till.

As a result of these findings, the CMA, in conjunction with Trading Standards, has published compliance materials aimed at helping grocery retailers understand what they need to do to comply with the law.

“It’s important that shoppers can make well-informed choices based on accurate information, especially at a time when lots of people are looking to save money. That’s why we are reminding businesses of the importance of complying with consumer law,” Lusty said.

Pricing Accuracy Poster A4 FINAL page 0001

Pricing Accuracy Poster A4 FINAL page 0002

More for you

A woman enters the Selfridges department store

A woman enters the Selfridges department store on December 13, 2024 in London, England

Photo by Leon Neal/Getty Images

Retail faces mixed fortunes in 2025 amid cost pressures, AI opportunities, and high street revival


The UK retail sector is bracing for a challenging but opportunity-filled 2025, according to Jacqui Baker, head of retail at RSM UK. While the industry grapples with rising costs and heightened crime, advancements in artificial intelligence and a revival of the high street offer potential pathways to growth, she said.

Keep ReadingShow less
unsafe soft drinks seized in Southend

Unsafe soft drinks seized in Southend

Photo: Southend-on-Sea City Council

1,100 unsafe soft drinks seized in Southend safety crackdown

Southend-on-Sea City Council officials have secured food condemnation orders from Chelmsford Magistrates Court, resulting in the seizure and destruction of 1,100 unauthorised soft drinks.

The condemned drinks, including Mountain Dew, 7-UP, Mirinda, and G Fuel energy drinks, were found during routine inspections of food businesses across Southend by the council’s environmental health officers.

Keep ReadingShow less
Charity Super.Mkt at Brent Cross Shopping centre in north London

A customer browses clothes inside Charity Super.Mkt at Brent Cross Shopping centre in north London on, December 17, 2024

Photo by JUSTIN TALLIS/AFP via Getty Images

Brits kindle Christmas spirit with second-hand gifts

Bursting with customers one afternoon the week before Christmas, a second-hand charity shop in London's Marylebone High Street looked even busier than the upscale retailers surrounding it.

One man grabbed two puzzle sets and a giant plush toy as a present for friends, another picked out a notebook for his wife.

Keep ReadingShow less
Nothing is more important than your Mental Elf

Nothing is more important than your Mental Elf

Lancashire Mind’s 11th Mental Elf fun run was its biggest and best yet – a sell-out event with more than 400 people running and walking in aid of the mental charity, plus dozens more volunteering to make the day a huge success.

The winter sun shone on Worden Park in Leyland as families gathered for either a 5K course, a 2K run, or a Challenge Yours’Elf distance which saw many people running 10K with the usual running gear replaced with jazzy elf leggings, tinsel and Christmas hats.

Keep ReadingShow less
A woman walks past a window display promoting an ongoing sale

A woman walks past a window display promoting an ongoing sale, on December 13, 2024 in London, England.

Photo by Leon Neal/Getty Images

Retail sales disappoint before Christmas

UK retail sales rose less than expected in the runup to Christmas, according to official data Friday that deals a fresh blow to government hopes of growing the economy.

Separate figures revealed a temporary reprieve for prime minister Keir Starmer, however, as public borrowing fell sharply in November.

Keep ReadingShow less