Soreen expands Lift Bar range with new Apple & Mango flavour

Leading healthy cake brand Soreen has added Apple & Mango to its popular soft-baked Lift Bar range.

The latest addition to Soreen's non-HFSS portfolio, responds to consumer research highlighting 72 per cent of shoppers would prefer fruity flavoured Lift Bars for a mid-morning boost.

The new flavour aims to drive incremental growth to the Lift Bar range – which ranked fifth among the top ambient grocery launches in 2023 - and taps into the popularity of the sought-after apple and mango flavour pairing.

"We're committed to championing feel-good nutrition," says Liz Jacobs, marketing director at Soreen.

"We're uniquely positioned in the cake category to drive innovation and offer exciting new products in an aisle which is traditionally associated with afternoon and evening consumption. The new Apple & Mango flavour provides a perfect mid-morning pick-me-up that satisfies consumer demand for healthier, delicious snacks and supports retailer health agendas."

The Apple & Mango flavour joins the current range of Lift Bar multipacks: Blueberry and Raspberry & Vanilla. The whole range contains naturally occurring vitamin B12 which reduces tiredness and fatigue, making it ideal for morning snacking.

The Lift Bar range also contains a source of fibre, making it a great choice for consumers looking to boost their gut health.

Soreen Lift Bars appeal to a younger audience looking for a mid-morning snack that offers health benefits and delivers great taste. As the only 100% HFSS-compliant brand in the category, Soreen offer retailers flexible secondary display options throughout the store, further maximising their appeal to health-conscious consumers.

The launch will coincide with a second burst of the Soreen’s masterbrand ATL campaign running in January, live across TV, BVOD and social. The campaign will reach more than 80 per cent of all UK adults.

The Apple & Mango Lift Bar will also receive standalone support via shopper marketing, which will include POS, sampling and digital media across both in-store and online.