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Soreen launches new Cherry-fying Jellies for Hallowe'en

Soreen launches new Cherry-fying Jellies for Hallowe'en
Andy Marino
By Andy MarinoSep 13, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Soreen is back this year with a "spooktacular" limited-edition Hallowe'en Scream multipack, with their new flavoured Cherry Jellies Mini Loaves.

The "Cherry-fying" Jellies are loaded with chopped cherry flavoured jellies, and there’s also a surprise jelly centre to delight the taste buds with all kinds of treats – or is it a trick? Be warned: don’t eat Cherry-fying Jellies after dark.

Also beware of Soreen’s additional terrifying Toffee Apple Scream flavour, which is bursting with apple and gooey, flavoured toffee pieces, perfect for a healthy Hallowe'en snack.

Both of the spooky Scream range flavours come in the form of Lunchbox Loaves with eye-catching Hallowe'en-themed packaging, individually wrapped to make them an easy snack to grab on-the-go, or as a sweet after-dinner treat. What’s more, they’re also under 101 calories per bar.

“Back by popular demand, our Halloween range features a new Cherry Jellies flavour to delight our fans with highly impressive health credentials," said Soreen’s Marketing Director, Liz Jacobs. "The beauty of these snacks for parents is that they are delicious and treat-like for children, but also highly convenient as they are HFSS-compliant, a great source of fibre and low in saturated fat.

“Our Cherry Jellies come in at just 94 calories and Toffee Apple Mini Loaves at just 101 calories, as well as being low in fat.”

They will be listed in all major retailers and will feature a recommended retail price of £1.

Soreen’s share of Hallowe'en sales in Cake grew at 15 per cent in 2021, due to their rising popularity and growth within the sector.

“Retailers are now dedicating more space to Halloween in store and expanding their offering so we know this is a popular time and we can continue to refine and grow our range in line with this," added Jacobs. "As sugar and fat content in diets continues to be scrutinised, our unique offering of squidgy, HFSS delicious mini loaves that are healthier than sugary confectionery has widened our appeal with consumers and retailers alike, unlike many other sweet treats."

halloweenliz jacobssoreen

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