SoSweet, the confectionery brand known for delighting millions of customers online and in-store, has announced the launch of its first-ever own-brand marshmallow range.
Launched today (13), this new product line is set to capitalise on the rapid growth of SoSweet Direct and the booming UK confectionery and sugar sectors.
Currently delivering category-managed confectionery solutions to over 400 stores in the South West and Wales, SoSweet Direct is now expanding its reach to independent retailers across the UK.
The new SoSweet Marshmallow Range is a testament to the brand’s commitment to innovation and quality.
Featuring three delicious varieties - Pink & White, Twists, and Strawberries - this range is perfect for independent retailers and convenience stores looking to meet consumer demand for indulgent, versatile treats.
The line is "fully Halal-certified, fat-free, gluten-free, nut-free, peanut-free, and GMO-free, making it suitable for a wide range of dietary needs, states the maker.
Priced competitively at a RRP of £1.25 per 140g bag, the range offers premium quality at an attractive price point. The standard price is £9 + VAT per case of 12, which nets to 75p + VAT per unit, delivering a 28 per cent margin at the £1.25 price point.
As a special launch offer, retailers can take advantage of a "buy five cases, get one free" deal across the range, bringing the case price down to £7.50 + VAT. This reduces the unit cost to just 63p + VAT, increasing the retailer’s margin to 40 per cent.
Packaged in shelf-ready boxes (SRP 12x140g), ensuring easy stocking and strong shelf appeal. Each bag is also designed with a euro hook, allowing retailers to display the products on hanging bag fixtures for added flexibility and visibility.
The range is now available nationwide through SoSweet Direct and leading wholesalers.
SoSweet launches own label marshmallow range
It is already stocked in over 100 independent stores across the South West, including Premier and Spar fascia stores, as well as in our own retail locations, online, and on TikTok.
Barney Carter, Managing Director of Carters Corners Ltd (Premier fascia stores), has already seen strong performance with the SoSweet Marshmallow Range across his stores.
"I have introduced this range into all eight of my stores because I love the presentation of the packaging and outer cases. The retail price is fair considering the generous size of the packet, and I first brought it in on offer.
"The rate of sale has been fantastic, and I’ve even repeated the same promotion in three of my stores. It’s a great addition that perfectly complements my bagged sweet range."
Driving Sales Through TikTok and In-Store Activations
With a TikTok following exceeding 1 million, SoSweet is uniquely positioned to generate buzz around its new marshmallows.
These marshmallows are perfect for everything, from TikTok-worthy hot chocolate toppers and marshmallow spread recipes to creative desserts and party snacks.
The launch will feature engaging content on the platform, including recipe ideas, taste tests, and interactive challenges designed to capture the imagination of consumers.
The brand is also bringing the excitement offline with in-store activations, including taste-testing events at its retail locations, giving customers a chance to experience the marshmallows firsthand.
As the UK confectionery market continues its upward trajectory, SoSweet Direct’s strategic focus on innovation and retailer partnerships positions it as a key player in the sector.
The new marshmallow range represents just the beginning of a broader push to expand SoSweet’s own-brand offerings, delivering high-margin products that meet evolving consumer preferences.
George Robinson, Managing Director of SoSweet, shared his excitement, “The launch of our SoSweet Marshmallows is a significant milestone for the brand.
"After months of development, I am thrilled to offer a product that combines premium quality, strong margins for retailers, and universal appeal.
"This range reflects our commitment to supporting independent retailers while capturing the imagination of customers across the UK.”
“SoSweet Direct is more than a distribution channel; it’s a solution tailored to drive confectionery sales for independent shops. As we expand our own-brand portfolio, we’re dedicated to setting new standards in the confectionery sector," he added.
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