Spain’s leading authentic beer brand Estrella Galicia said it is investing £10 million to drive awareness of the brand in the UK.
The activity includes the latest burst for the brand’s ongoing ‘Spanish not Span-ish’ campaign and sports sponsorships with McLaren and MotoGP.
Estrella Galicia is a fourth-generation family-owned brewery which has been making beer in the same Galician region of Spain since 1906. Its Spanish not Span-ish campaign is designed to shine a light on the brand’s authentic Spanish provenance, versus 80 per cent of the top ‘world lagers’ which are actually brewed in the UK.
This revelation is brought to life via a comedy skit for media and social channels and wider Spanish not Span-ish campaign support also includes radio and digital ads, out of home ads in cities across the UK, PR, social and off trade support.
“The UK is an important market for us as people here embrace authenticity and heritage of brands,” Aitor Artaza, managing director, Estrella Galicia International, commented.
“That’s why we have put a multi million pound investment behind the brand to ensure that people are aware of it and its genuine Spanish provenance. We also intended to give a gentle hint that not all beer brands can say the same. Together with our sports partnerships, we are expecting to see the brand continue to grow in the UK.”
Estrella Galicia is available in cash and carry.
