Leading symbol group SPAR is announcing the launch of a new range of freeze-dried sweets, making it the first retailer in the convenience sector to introduce this innovative snack.
Capitalising on the growing trend for freeze-dried treats, the range has been developed by leading confectionery manufacturer Bebeto, and offers SPAR shoppers a unique, crunchy twist on classic candies at a competitive price.
Available from FSDU stands in participating SPAR stores across England, Scotland and Wales from 1st November, the Bebeto ‘Freeze Crunchy’ range consists of three 35g varieties: Watermelon, Peach Rings and Marshmallow Twist.
Gemma Turner, SPAR UK Trading Manager, said: “We are delighted to be first to market with these trendy freeze-dried sweets from Bebeto. Freeze-dried snacks are growing in popularity due to their unique texture and intense flavour, making this a golden opportunity for SPAR stores to satisfy consumer demand for exciting, on-the-go treats.
“This launch with Bebeto allows us to stand out by offering innovative snack options that are both indulgent and convenient. Freeze-dried sweets are a major trend this year, and we are proud to give our stores the chance to be first to market with this exciting range."
Ricky Edge, Kervan Gida UK Ltd, National Account Controller for Wholesale & Convenience, added, "Our new freeze-dried range brings a fresh and fun twist to sweet snacking. We are excited to partner with SPAR to introduce this emerging category and offer customers a crunchy and flavourful experience at an affordable price."
