Skip to content
Search
AI Powered
Latest Stories

SPAR becomes official partner of Glamorgan Cricket

SPAR becomes official partner of Glamorgan Cricket
29.05.24 - Glamorgan Cricket - Spar T20 Shirt Sponsorship.
Gareth Everett/Huw Evans Agency

A.F. Blakemore, one of the UK’s largest privately owned family businesses and wholesaler for SPAR stores in Wales, Central and South East England, is proud to announce its new partnership with Glamorgan Cricket as an Official back-of-shirt Partner for the next two cricket seasons – 2024 and 2025.

The exciting partnership underscores A.F. Blakemore’s commitment to supporting sports and nurturing its neighbours by fostering community spirit.


As an official partner of Glamorgan Cricket, the SPAR logo will be prominently displayed on the back of the team’s shirts, worn by players of Glamorgan’s first team across the Vitality Blast, Metro Bank One Day Cup and the Vitality County Championship. This partnership is set to kick off with the unveiling of the new shirt at the Vitality Blast match v Surrey on Friday 31st May at the Glamorgan Cricket stadium Sophia Gardens, where cricket fans will get the first sight of the new look shirts.

Sarah Ellis, Group Marketing Director at A.F. Blakemore, said, “We are thrilled to partner with Glamorgan Cricket, a team that embodies teamwork, dedication and passion – values that resonate deeply with our business. This sponsorship not only allows us to support the team but also aligns with our mission to nurture our neighbourhoods through the power of sport. The partnership will demonstrate SPAR’s commitment to promoting healthy lifestyles through sport and we wish Glamorgan Cricket every success over the next two years.”

Glamorgan Cricket, known for their passionate supporter base, is equally enthusiastic about the new partnership. “We are delighted to welcome A.F. Blakemore and SPAR to the Glamorgan Cricket family as an official partner,” said Ed Rice Glamorgan Cricket Head of Commercial. “They are a business which shares our community values and we’re looking forward to working closely with them to grow cricket in Wales. Their support is invaluable, and we are proud to wear the SPAR logo on the back of our playing shirts as we aim for success in the upcoming season.”

In addition to the shirt branding SPAR and Glamorgan Cricket will collaborate on various community engagement activities and skills camps throughout the two seasons.

Glamorgan Cricket is dedicated to supporting its local community and developing the next generation of cricketers in Wales, and this partnership with SPAR continues both brand’s commitment to promoting healthy lifestyles.

More for you

A woman enters the Selfridges department store

A woman enters the Selfridges department store on December 13, 2024 in London, England

Photo by Leon Neal/Getty Images

Retail faces mixed fortunes in 2025 amid cost pressures, AI opportunities, and high street revival


The UK retail sector is bracing for a challenging but opportunity-filled 2025, according to Jacqui Baker, head of retail at RSM UK. While the industry grapples with rising costs and heightened crime, advancements in artificial intelligence and a revival of the high street offer potential pathways to growth, she said.

Keep ReadingShow less
unsafe soft drinks seized in Southend

Unsafe soft drinks seized in Southend

Photo: Southend-on-Sea City Council

1,100 unsafe soft drinks seized in Southend safety crackdown

Southend-on-Sea City Council officials have secured food condemnation orders from Chelmsford Magistrates Court, resulting in the seizure and destruction of 1,100 unauthorised soft drinks.

The condemned drinks, including Mountain Dew, 7-UP, Mirinda, and G Fuel energy drinks, were found during routine inspections of food businesses across Southend by the council’s environmental health officers.

Keep ReadingShow less
Charity Super.Mkt at Brent Cross Shopping centre in north London

A customer browses clothes inside Charity Super.Mkt at Brent Cross Shopping centre in north London on, December 17, 2024

Photo by JUSTIN TALLIS/AFP via Getty Images

Brits kindle Christmas spirit with second-hand gifts

Bursting with customers one afternoon the week before Christmas, a second-hand charity shop in London's Marylebone High Street looked even busier than the upscale retailers surrounding it.

One man grabbed two puzzle sets and a giant plush toy as a present for friends, another picked out a notebook for his wife.

Keep ReadingShow less
Nothing is more important than your Mental Elf

Nothing is more important than your Mental Elf

Lancashire Mind’s 11th Mental Elf fun run was its biggest and best yet – a sell-out event with more than 400 people running and walking in aid of the mental charity, plus dozens more volunteering to make the day a huge success.

The winter sun shone on Worden Park in Leyland as families gathered for either a 5K course, a 2K run, or a Challenge Yours’Elf distance which saw many people running 10K with the usual running gear replaced with jazzy elf leggings, tinsel and Christmas hats.

Keep ReadingShow less
A woman walks past a window display promoting an ongoing sale

A woman walks past a window display promoting an ongoing sale, on December 13, 2024 in London, England.

Photo by Leon Neal/Getty Images

Retail sales disappoint before Christmas

UK retail sales rose less than expected in the runup to Christmas, according to official data Friday that deals a fresh blow to government hopes of growing the economy.

Separate figures revealed a temporary reprieve for prime minister Keir Starmer, however, as public borrowing fell sharply in November.

Keep ReadingShow less