SPAR is set to expand its bakery range with the launch of a brand new white thick sliced bread. This new addition complements the popular medium sliced option introduced in February last year, offering shoppers greater variety and catering to changing demands.
SPAR said the launch addresses growing market trends, with own label bread sales on the rise and thick sliced bread gaining significant popularity. By introducing this sought-after format, SPAR aims to fill a key gap in its range and meet increasing customer demand for high quality, affordable bakery options.
"The new SPAR white thick sliced bread offers shoppers exceptional quality and value, reflecting the growing demand for own label products. Meeting customer needs is a priority for us, and introducing this variety ensures we cater to a wide range of preferences," Katy Button, SPAR UK trading controller, said.
“In 2025, we plan to expand the range by introducing a brown or wholemeal option. This initiative will drive greater volume and deliver even better value to our customers.”
Available now in participating SPAR stores across Scotland, England, and Wales, the new SPAR white thick sliced bread (800g) has a RSP of 99p.
