SPAR grows own-label ambient desserts range

SPAR is introducing its own-brand tins of rice pudding and custard.

Rice pudding and custard are the largest sub-category for ambient desserts and have a retail sales opportunity of over a half a million pounds. A product that customers actively seek out, they add richness to a comforting dish or are perfect as a dessert in their own right and are a great addition to SPAR Brand’s core range.

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Luna Chu, SPAR UK Brand Manager for Grocery, said: “We are very excited to launch our new own label tinned rice pudding and custard. These products are creamy and indulgent, and we expect them to quickly become customer favourites.

“These are great products, and as own label products they are exclusive to SPAR. Since both items can be served hot or cold, they are the perfect treat for every season.”

Tins of SPAR own label rice pudding (RSP 95p) and custard (RSP 95p) are available in participating SPAR stores around the UK from the end of July. The release is being supported in store with POS and graphics, internal and external communications, and digital comms.

SPAR Custard will be available in participating SPAR stores around the UK from the end of July.

• SPAR Rice Pudding 400g, RSP 95p
• SPAR Custard 400g, RSP 95p