SPAR launches new own label wine range

SPAR UK has announced the release of its latest collection of value own label wines.

Available in participating licensed SPAR stores from tomorrow (23 May), the specially curated wines have been expertly developed by Philippa Carr, Master of Wine, who selected the wines after extensive benchmarking.

The new range features three varieties, from a fruity red to a crisp white and fresh rosé, catering to diverse palates and occasions.

“We are delighted to launch our new range of value wines specially curated for our SPAR stores,” Amrit Rebello, SPAR brand controller, said.

“They are not only competitively priced, but they are also designed to be an attractive option for shoppers looking for affordable yet flavourful choices. When the taste, packaging, and the price point come together, it definitely makes for the perfect offer.”

The value range is being launched with the introduction of the three critters featured on the bottles - Reginald the Dog (red), Croxanne the Crocodile (white) and Phil-Mingo the Flamingo (rosé).

The characters have been created to engage with age-appropriate shoppers in a light-hearted and memorable way with the use of QR codes incorporated on the bottles. This will direct shoppers to a dedicated age-verification website and will provide more information about the wines.

The launch of the new value range of SPAR own label wines is being supported in-store with POS in addition to responsible age-verified social media and digital activity.

In 2022, SPAR became the first grocer to make its full range of own label wines suitable for vegans. This new SPAR own label value wine collection is vegan friendly and available for purchase at participating licensed SPAR stores in England, Scotland and Wales.