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SPAR launches three premium-inspired own label ice creams

SPAR launches three premium-inspired own label ice creams
Andy Marino
By Andy MarinoNov 14, 2022
Andy Marino
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SPAR is launching three premium own label ice creams:

• SPAR Vanilla Ice Cream with Salted Caramel Sauce and Belgian Chocolate Shavings, £3.00 RSP

• SPAR Indulgent Chocolate Ice Cream with Chocolate Sauce and Belgian Chocolate Shavings, £3.00 RSP

• SPAR White Chocolate Ice Cream with Mixed Berry Sauce and Belgian Chocolate Shavings, £3.00 RSP

Available in participating SPAR stores around the UK from 17 November, the three new premium own-label ice cream lines have been developed to tap into the growing take home ice cream market.

The launch is being supported with in-store point of sale which will run in participating SPAR stores from 17 November 2022 until 2 January 2023.

“We are excited to bring three premium own label ice cream lines into the SPAR own label frozen food portfolio," said Adam Georgiou, SPAR UK Brand Manager. "The new product flavours chosen are some of the most popular in the market and at only £3.00 each, they will be very appealing to customers looking for great taste and excellent value given the cost-of-living crisis.

“This category has seen continuous growth over the last four years in both value and volume sold with sales of premium tubs growing in popularity over the winter months. We are delighted to be able to give our SPAR stores the opportunity to take a good share of this market, as customers look to trade up to less costly premium options to indulge at home,” he added.

The launch is also being supported by instore POS and graphics, internal communications, digital comms and SPAR instore radio.

Available in participating SPAR stores around the UK from 17 November 2022.

The three new SPAR own label premium ice creams RSP at £3.00 each.

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