Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

SPAR Luxury Mince Pies crowned best by BBC Good Food

Hannah Hastings
By Hannah HastingsOct 12, 2020
Hannah Hastings
See Full Bio

Judges of the BBC Good Food magazine have named SPAR's Luxury Mince Pies as winners of the category in the 2020 BBC Good Food Christmas Taste Awards.

This is the first time that the UK's leading convenience store group in the UK have won the top prize in the category.

The judges said: “These have a lovely golden colour and crumbly, buttery pastry. The filling is sweet and jammy, with nice big chunks of plump, soaked fruit and a good hit of citrus from the candied peel.”

Myles Mersh, SPAR UK brand manager, said: “This is a great achievement for SPAR and in particular for our SPAR own label range. Our SPAR Luxury Mince Pies are exceptional quality and we are delighted that the judges of the BBC Good Food magazine were able to taste that.

"At only £2 for a pack of six, we hope they will bring some joy to thousands of homes in the run up to Christmas.”

Christine Hayes, BBC Good Food magazine editor-in-chief, said: “Getting the most for your money will be more important than ever this Christmas so be sure to check our winners before planning your big shop.

"It’s good to see some great value wins in this year’s taste test, all blind-tested.”

SPAR's Luxury Mince Pies are available in stores across the UK for £2.00.

bbcchristmasmince piesproduct newssnacksspar

Related News

iStock 915777580
Industry Reports

Christmas 2024 to be 'subdued affair for grocers'

More for you

swizzel partner coop

Swizzels partners with Co-op Live for sweet experience

This November, visitors to the Co-op Live arena are in for a sweet surprise with the chance to immerse themselves in the world of Swizzels Squashies and to win treats and prizes at a Squashies experience zone.

As the official sweets supplier to Co-op Live, British sweet maker Swizzels will host the Squashies experience zone from November 15 to 30. Over the two-week period, a star-studded line-up of global music and comedy acts will headline the venue.

Visitors to the UK’s largest entertainment venue can gain exclusive access to the Squashies zone where fans are encouraged to squash up and snap a selfie on the first-ever Squashies sofa.

Featuring the signature pink and white colours of Swizzels’ Original Drumstick Squashies, the sofa is set to be a crowd-pleaser, inviting couples, friends, and family to cozy up and savour the moment together.

Fans can also get their hands on thousands of free Squashies and take part in a spin-the-wheel game to fun prizes. There will also be the chance to win tickets to see other global artists perform at Coop Live.

“Our partnership with Co-op Live has proved to be a real success so far, and Squashies have been a popular purchase across the venue," said Sarah-Louise Heslop, Head of Marketing at Swizzels. "Through this experiential event, we hope to sweeten music lovers’ visits to the arena, offering them the chance to sample Squashies, take part in some fun games, and snap and share some pictures on our brand-new Squashies-inspired sofa.”

Since forming a partnership with Co-op Live for its opening earlier this year, several different flavours of Squashies have been available to purchase at the venue, and Swizzels has also provided personalised rolls of its iconic Love Hearts to performers. Visitors to the premium area of the arena are also able to purchase Swizzels hampers containing a mix of fan favourites.

Captain Mogan RTD Duo

Captain Morgan support for impulse channel celebrating new RTD duo

To celebrate the launch of Captain Morgan Original Spiced Gold and Pepsi MAX, coming together to create a delicious new RTD beverage, Captain Morgan GB is rolling out a convenience-first support plan in the impulse channel.

Shoppers are not willing to compromise on quality with RTDs and are seeking premium alcohol serves. To help retailers capitalise on the booming RTD category, which is currently in 25 per cent growth in Great Britain , the brand kicked off with a teaser campaign, gifting retailers up and down the country with an exclusive first look and taste of this iconic duo. To drum up further excitement, retailers were offered an array of bespoke POS suites alongside gifted stock to deliver stand-out instore activations and create a buzz on social media. These retailers will be entered into a prize draw, where the retailer that shares the best imagery across socials will have a chance to win six months’ worth of stock.

Keep ReadingShow less
Adult Smokers

Imperial Brands launches new brand designed for adult smokers

Imperial Brands has announced the launch of Paramount, a new cigarette brand designed for adult smokers who seek exceptional value without compromising on quality.

To support the launch, Paramount is offering additional support to retailers to enable them to sell at £11.50 or less per pack should they wish to.

Keep ReadingShow less
yoplait

Yoplait launches Yop 500g into Booker Wholesale

Yoplait yoghurt has launched Yop 500g Strawberry into Booker Cash & Carry ensuring the availability of the UK’s only drinking yoghurt for independent and convenience retailers across the country for the first time.

The flavoured milk category is experiencing huge growth and is expected to be worth £671 million by 2028. The total category is currently being driven by the convenience sector accounting for £262 million and accounting for 44 per cent of total category sales.

Keep ReadingShow less
fox burton

New Fox’s new Chocolatey Rounds PMP unwrapped

Fox’s Burton’s Companies (FBC UK) is bringing retailers a premium proposition of Fox's Fabulous Chocolatey Milk Chocolate Shortcake Rounds in a new price-marked pack (PMP) format. The luxurious treat from the number one big cookie brand features crumbly shortcake biscuits coated in a generous amount of smooth, rich milk chocolate. The new format will meet the current demand for accessible products that deliver on the taste and quality that Fox’s is known for.

There is a £5m opportunity for symbol and independent impulse outlets to sell more biscuits with Fox’s , particularly with the premium proposition of the range, and this is made more accessible to shoppers with the new PMP offering. The wider premium treat segment of sweet biscuits is worth £383m and is growing by 10.8 per cent year on year. Shoppers are using biscuits as an opportunity to treat themselves and to lift their mood, presenting a further £13.8m growth opportunity for retailers in the biscuit category.

Keep ReadingShow less