SPAR NI's 'The Kitchen' own-brand meals aligns following big investment

SPAR NI’s popular range of meal solutions, branded The Kitchen, Cooked Locally, has been developed in collaboration with some of NI’s best local producers, creating a wide choice for shoppers looking for quick and tasty evening meals.

Following sales of over £10 million in 2022 and a demand from consumers for high quality and value meals, SPAR NI’s existing range of own-brand products have been amalgamated under one streamlined brand, with delicious new meals from local suppliers thanks to a £300,000 investment from Henderson Group.

The Kitchen has choice and value for shoppers at its core, with 73 per cent of shoppers wanting to try new foods that are made locally and easier to cook, the range welcomes a vast selection of quick and tasty meals with little to no preparation time.

With 60 per cent of shoppers feeling there should be fewer seasonal offers and instead lower everyday prices, The Kitchen range is available at three products for £12.

The range now also includes a luxury line which invites shoppers to enjoy restaurant quality food from the comfort of their home. Two luxury meals for £12 include luxury beef lasagne or a "fakeaway" curry.

Neal Kelly, Category Development Director and Bronagh Henderson, Fresh Marketing Manager launch the new The Kitchen range

The investment into the range ensures shoppers are greeted with a wide variety of tasty products on their doorsteps, from mains and sides to meals for one and desserts. The company has also made the brand’s new packaging easier to recycle.

“Shopping for tonight’s tea has never been easier thanks to The Kitchen range," said Neal Kelly, Category Development Director at Henderson Group. "The rebrand has provided stores the opportunity to expand their offering for shoppers with a range that brings both convenience and luxury to households, at competitive prices.

“Supporting local and working with local suppliers is vital for us to meet those shopper needs while also providing our retailers with competitive and innovative products for their shelves.”