Leading symbol group SPAR has announced a symbol group exclusive partnership with The Hershey Company and Euro Food Brands, the brand’s official UK distributor, for the launch of the REESE’S Peanut Butter White Bar.
For a limited six-week period, SPAR will be the only symbol group with access to the new REESE’S Peanut Butter White Bar.
Available from Feb 20, SPAR stores across Scotland, Wales, and England will have access to this irresistible treat.
The REESE’S Peanut Butter White Bar, the latest addition to REESE’S iconic lineup, blends rich, creamy peanut butter with a smooth white chocolate flavour coating.
Ideal for sharing, snacking, or gifting, this unique treat is set to delight white chocolate and peanut butter lovers alike.
Gemma Turner, SPAR UK Trading Manager, stated, “We are thrilled to launch the new REESE’S Peanut Butter White Bar as a SPAR exclusive.
"This six-week opportunity will attract footfall, enhance customer engagement, and strengthen our brand’s relationship with shoppers by offering unique, limited-time products. These exclusives position SPAR as a leader in innovation and set us apart from competitors."
Lara Duncan, UK Country Manager at The Hershey Company, added, "The iconic REESE’S brand is committed to creating extraordinary treats that excite our consumers.
"The REESE’S Peanut Butter White Bar is a delicious innovation designed to thrill white chocolate and peanut butter enthusiasts.
“This collaboration with SPAR is a testament to our commitment to innovation, accelerating our growth in convenience, and bringing a one-of-a-kind product to our consumers.”
The REESE’S brand is one of the fastest growing chocolate brands in the UK convenience channel with sales increasing by 26% over the past year.
The 90g REESE’S Peanut Butter White Bar will be available exclusively in SPAR stores in Scotland, Wales, and England for six weeks from 20th February at a promotional price of £1.50 (RSP: £2.10).
