Spar said it will relaunch its own label range of household products under a new range called Spar Home +.
Hitting shelves this week, the new range of household cleaning and paper products is keenly priced versus household brands, giving customers great products without having to compromise on the quality.
“Over the last 12-18 months we have seen how products with disinfecting properties have soared in demand, including disinfectants, bleach and multipurpose cleaners. To help these products stand out in-store and to enable customers to actively recognise the range, we have created a new design which incorporates a sub brand new to Spar, called Spar Home +. The + sign represents power, a key aspect of what customers would expect from cleaning products,” commented Amrit Rebello, Spar UK senior brand manager.
The new range of twelve cleaning products include the following lines: thick bleach, washing up liquid, fabric conditioner, antiseptic disinfectant, liquid toilet cleaner, anti-bacterial wipes and cleaner spray, multi-surface trigger spray and dishwasher tablets.
Avant Natural mineral water has launched a six-figure partnership with Premier League club, AFC Bournemouth to promote drinking water over sugary sports drinks.
Backed by a six-figure investment, Avant has signed a three-year partnership with Premier League club AFC Bournemouth to promote lower-sugar drinking.
The deal includes co-branded water bottles, with a penny from each sale donated to the Community Sports Trust or the club’s charity. The exclusive co-branded water bottles will be available on matchdays and in local convenience stores.
The partnership will also be supported by in-stadium advertising and fan competitions on social media, to drive further awareness and engagement.
26 per cent of the nation are now classed as obese and almost a quarter of children under five having tooth decay (37 per cent in Bournemouth).
And, despite the sugar tax on soft drinks, there remains a huge challenge to encourage people to choose healthier options over sugary sports drinks.
Avant Mineral Water announces new partnership.Avant Mineral Water
Soner Kanal from Avant Water said, “Challenging the role that sugary drinks play in sport is very important.
"The nation faces huge challenges and drinking more water and less sugar is an accessible way for everyone to improve their health and performance.
"Signing this partnership is a proud moment for Avant and we’re looking forward to developing our relationship with AFC Bournemouth as well as working closely with its Community Sports Trust.
"Our localised strategy with this partnership means that we can truly support retailers in and around the area.”
Rob Mitchell, Commercial Director at AFC Bournemouth, spoke of his delight following the partnership being secured.
“It’s great to be able to bring Avant Water on board as a Proud Partner and the initiatives they’ll be working on with us are really important”.
“Together, we will help ensure that AFC Bournemouth continues to be an environmentally friendly club, and we will look to instill the same beliefs throughout our Community Sports Trust projects.”
Avant natural mineral water has seen 30 per cent growth in the last three years with listings in WHS Smith and Bestway. It is set to drive further expansion across retail and out of home channels in 2025.
The wider bottled water category saw a 7.1 per cent increase in volume in 2024 according to latest data published in partnership with NIQ. Brands were up 5.9 per cent and own label 8.2 per cent.
Oat milk chocolate brand, HAPPi, is launching two new Easter Eggs to its range, offering those following a plant-based diet something new and delicious to enjoy this Easter.
The new Salted Honeycomb and Cherry & Almond Easter eggs will join the core range this spring and are perfect for those customers seeking flavour in every delicious bite.
“Our Easter range is always incredibly popular with a huge following, so we’re excited to be able to launch two more variants, bringing something entirely new to the market,” said Gavin Cox, Founder of HAPPi.
Crafted from sustainably-sourced oat milk chocolate and 100 per cent natural ingredients, HAPPi’s range of Easter Eggs have huge shelf appeal and are perfect for kids and adults alike. The new Salted Honeycomb and Cherry & Almond Easter Eggs, enjoy the now five-strong range alongside Plain M!lk, Salted Caramel and Orange.
“Our Easter Eggs don’t just taste great but use 100 per cent paper outer packaging and the egg is sealed in a fully compostable bag made of wood pulp, therefore they create a lot less waste than standard eggs. With demand increasing among consumers for great quality and eco-friendly choices, we are really proud that we can deliver the same great-tasting, rich and creamy chocolate that we are known for, as well as reduce our impact on the environment,” added Gavin.
HAPPi’s Easter Eggs are perfect for those looking for a healthier alternative, with HAPPi’s chocolate boasting 35 per cent less sugar than other mass market brands, as well as offering a plant-based option.
The brand is also committed to sustainable farming of its chocolate, ensuring the cacao is ethically-sourced from renowned family-owned Lukar’s Chocolate in Colombia.
HAPPi’s new Easter Eggs (155g) will be available nationwide, RRP £11.99 each.
Leading symbol group SPAR is proud to announce a symbol group exclusive partnership with The Hershey Company and Euro Food Brands, the brand’s official UK distributor, for the launch of the REESE’S Peanut Butter White Bar.
For a limited six-week period, SPAR will be the only symbol group with access to the new REESE’S Peanut Butter White Bar. Available from 20 February 2025, SPAR stores across Scotland, Wales, and England will have access to this irresistible treat.
A treat like no other
The REESE’S Peanut Butter White Bar, the latest addition to REESE’S line-up, blends rich, creamy peanut butter with a smooth white chocolate flavour coating. Ideal for sharing, snacking, or gifting, this unique treat is set to delight white chocolate and peanut butter lovers alike.
Driving innovation through exclusive partnerships
“We are thrilled to launch the new REESE’S Peanut Butter White Bar as a SPAR exclusive,” said Gemma Turner, SPAR UK Trading Manager. “This six-week opportunity will attract footfall, enhance customer engagement, and strengthen our brand’s relationship with shoppers by offering unique, limited-time products. These exclusives position SPAR as a leader in innovation and set us apart from competitors."
Lara Duncan, UK Country Manager at The Hershey Company, added: "The iconic REESE’S brand is committed to creating extraordinary treats that excite our consumers. The REESE’S Peanut Butter White Bar is a delicious innovation designed to thrill white chocolate and peanut butter enthusiasts.
“This collaboration with SPAR is a testament to our commitment to innovation, accelerating our growth in convenience, and bringing a one-of-a-kind product to our consumers.”
A growing favourite in convenience
The REESE’S brand is one of the fastest growing chocolate brands in the UK convenience channel with sales increasing by 26 per cent over the past year.
The 90g REESE’S Peanut Butter White Bar will be available exclusively in SPAR stores in Scotland, Wales, and England for six weeks from 20February at a promotional price of £1.50 (RSP: £2.10).
Shopper demand for energy drinks shows no signs of slowing down, with stimulants now worth £1.8 billion, growing by over eight per cent in the last year. To support retailers in making the most of this opportunity, Rockstar Energy is launching its latest Zero Sugar addition to its portfolio this February – Rockstar Energy Zero Sugar Peach.
Taste and enjoyment are key factors for consumers when selecting a soft drink, making new and exciting flavour profiles key for attracting shoppers into the category. Within this, peach flavours have already seen a +153 per cent sales value increase within stimulants over the last year. Rockstar Energy Zero Sugar Peach is strongly placed to allow retailers to tap into this trend, with the brand worth £15 million and with 93 per cent of sales driven by flavours over the last year.
Additionally, as price-marked packs continue to provide retailers with a value proposition, the innovation joins Rockstar Energy’s 500ml price-marked packs and two-for-£2 portfolios. Both the price-marked and plain packs will roll out with new festival themed packaging for striking on shelf visibility, in line with Rockstar’s ongoing partnerships with six of the UK’s most iconic Gen-Z festivals including Reading, Wireless and Parklife.
“With the stimulant energy segment outperforming the wider market in 2024, this year we want to continue the momentum through our Rockstar Energy brand,” said Ben Parker, Carlsberg Britvic’s Vice President of Commercial Off Trade. “However, we also want to ensure that we are recruiting new people into the market and appealing to a wider group of shoppers, to really maximise retailers’ energy sales success in 2025. We know that flavours such as peach are favoured by lighter versus heavy energy drink buyers, so we can make stimulant products more accessible with this launch.
“We have also seen a growing consumer preference for zero sugar options over the last few years, which has led to low calorie offerings seeing a growth of +248 per cent in the last four years. New product developments are crucial to this growth, presenting a strong opportunity for retailers to leverage this with our latest launch. Through tapping into a variety of trends, the launch ultimately aims to futureproof the category and secure long-term growth, through continuing to develop exciting flavour extensions in popular variations and formats.”
Rockstar Energy Zero Sugar Peach is available now across the grocery and impulse channels in both plain and price-marked packs, with recommended retail prices of £1.35 and £1.29 or two for £2. Rolling out in 500ml plain and price-marked packs, the launch will be supported by comprehensive marketing campaigns across digital, social media and instore, spanning February, March and April.
Fragrance-led home and lifestyle brand Fabulosa has secured a new partnership with United UK, opening doors to growth in the convenience channel across Scotland.
The premier cash and carry group, which is firmly committed to supporting the independent retail sector by providing world-renowned brands at competitive prices, will now be distributing Fabulosa’s wide range of fragranced household cleaning products via its three major depots in Scotland. The move represents Fabulosa’s next milestone in this market and will accelerate the brand’s geographic expansion in convenience retail.
Notably, United UK is the first Scottish wholesaler to launch Fabulosa’s price-marked packaging range, highlighting its unbeatable value and helping to drive rate of sale for retailers in Scotland.
“The convenience sector remains a key focus for the business, and we are hugely excited to announce our new distribution agreement with United UK which will support our ambitious growth plans across the convenience market in Scotland,” said Ricky Lee, Sales Director at Fabulosa.
Ricky continued, “We have a strong network of retail, wholesale and convenience partners that are instrumental to our continued success, and we look forward to working closely with these valued partners in 2025 to bring more Fabulosa products and fragrances to more households across the UK and beyond.”
Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.
Very early on, Fabulosa established itself as a fragrance brand, with its products acting as high-quality vehicles for fragrance innovation. If a product can benefit from fragrance, Fabulosa will develop and disrupt the relevant category accordingly. Fragrance innovation remains Fabulosa’s primary focus with trend/insight-led fragrance launches every season, inspired by fragrance, fashion and interior design.
Having firmly established the brand in the UK, the Fabulosa team now runs an international operation from their base in Nantwich, Cheshire. Fabulosa began building its export channel in 2021 and has since achieved significant international growth. The brand now distributes its fragranced household cleaning products across Europe, Africa, West Asia and Australia.