SPAR secures convenience partnership with MrBeast to launch Feastables

Leading symbol group SPAR is partnering with YouTube giant MrBeast to bring Feastables to the UK convenience and forecourt sector.

SPAR has been chosen as MrBeast’s exclusive convenience partner at launch and as a result MrBeast’s Feastables range of chocolate bars will be available from participating SPAR stores across the UK from 10^th July.

Working with Icon Foods Ltd, SPAR has secured a deal to be the convenience distributor of four SKUs in the Feastables range of chocolate bars until January 2024.

Speaking about the launch of Feastables with SPAR, Henry Goodchild, SPAR UK Trading Controller, said: “We are very pleased to confirm our partnership with Icon Foods as the convenience distributor of MrBeast’s range of chocolates called Feastables.

“The entire SPAR organisation has worked together to bring this new opportunity to convenience shoppers and our SPAR stores are thrilled to have the opportunity to be the first in convenience to supply customers with the range of Feastables chocolate bars.

“We are always looking at interesting new brands to work with and opportunities for differentiation and this partnership is another example of how we are able to find a new and innovative way to stand out from the crowd.”

Jo Wrate, Head of Trading at AF Blakemore, adds: “This is another great first for SPAR. We have a proven track record of being the best route to market for disruptor brands looking to bring new products to UK convenience shoppers. This partnership reaffirms our ability to launch and deliver innovative new brands and products to consumers.

“In today’s competitive convenience market, it’s more important than ever to differentiate ourselves from our competition. We will continue to look for new products to work with and encourage businesses to speak to us if they are looking for a first-class route to market.

“We look forward to working with the team at Icon Foods and MrBeast and we are elated to be delivering the launch of Feastables in SPAR stores.”

Derek Rodgers, Director and Co-founder of Icon Foods Ltd, said: “When looking to distribute MrBeast’s range of Feastables chocolate bars in the UK, SPAR was our first choice for convenience. We are really impressed with the symbol groups agility to deliver this launch and looking forward to seeing the results over the coming months.”

The launch of Feastables will be supported in SPAR stores with a summer campaign including online activity, POS, social media support, instore radio, and consumer competitions.

Feastables is a range of four chocolate bars from YouTube sensation MrBeast. The four SKUs will be available in participating SPAR stores all over the UK from 10^th July and priced between £2.00 and £2.49.