Skip to content
Search
AI Powered
Latest Stories

SPAR South West unveils new in-store summer campaign

SPAR South West unveils new in-store summer campaign

Appleby Westward Ltd, SPAR’s primary distributor in the South West, has introduced its newest advertising campaign, SPAR-Tacular Summer.

The summer inspired in-store advertising campaign has been designed by SPAR South West to get everyone ready for the holiday season.


As well as great online giveaways aimed at enhancing the summer shopping experience in SPAR stores, the campaign showcases promotions and discounts available to customers. Splitting into four areas; SPAR-Tacular Wine Festival, Summer Drinks, Picnics & BBQs and Summer of Sports, each theme is tailored to providing great deals and inspiration to shoppers over the summer months.

“SPAR South West stores successful summer sales are closely linked to the weather, with the summer sun bringing flocks of visitors to the area. Our new summer campaign is aimed at bringing a vibrant, exciting feel into our SPAR stores to encourage holiday visitors and locals alike,” Nick Vivian, head of marketing at SPAR South West, said.

“It is really important to us that we provide our independent retailers and SPAR stores with all the tools to increase sales and profits. This summer advertising campaign will help drive footfall to SPAR stores, allow our stores capitalise on the extra visitors to the area and drive sales.”

SPAR South West retailers and stores are being supported by a range of SPAR-Tacular Summer POS, social media assets and marketing updates.

The campaign is also being backed by a whole host of consumer competitions and online advertising across SPAR South West social media pages, as well as through local online advertising.

The SPAR-Tacular Summer campaign will run till 18 September.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less