SPAR South West unveils new in-store summer campaign

Appleby Westward Ltd, SPAR’s primary distributor in the South West, has introduced its newest advertising campaign, SPAR-Tacular Summer.

The summer inspired in-store advertising campaign has been designed by SPAR South West to get everyone ready for the holiday season.

As well as great online giveaways aimed at enhancing the summer shopping experience in SPAR stores, the campaign showcases promotions and discounts available to customers. Splitting into four areas; SPAR-Tacular Wine Festival, Summer Drinks, Picnics & BBQs and Summer of Sports, each theme is tailored to providing great deals and inspiration to shoppers over the summer months.

“SPAR South West stores successful summer sales are closely linked to the weather, with the summer sun bringing flocks of visitors to the area. Our new summer campaign is aimed at bringing a vibrant, exciting feel into our SPAR stores to encourage holiday visitors and locals alike,” Nick Vivian, head of marketing at SPAR South West, said.

“It is really important to us that we provide our independent retailers and SPAR stores with all the tools to increase sales and profits. This summer advertising campaign will help drive footfall to SPAR stores, allow our stores capitalise on the extra visitors to the area and drive sales.”

SPAR South West retailers and stores are being supported by a range of SPAR-Tacular Summer POS, social media assets and marketing updates.

The campaign is also being backed by a whole host of consumer competitions and online advertising across SPAR South West social media pages, as well as through local online advertising.

The SPAR-Tacular Summer campaign will run till 18 September.