Spar has unveiled a range four new wines, two of them in bag in a box format in a first for Spar’s own label wine range.
The retailer’s hugely popular Crisp White and Fresh Rosé will be launched into participating stores on 29 April in new 2.25litre bag in box format, equivalent to three bottles of wine.
“The bag in box wine category has experienced double digit growth over the last year with this trend set to continue into summer 2021. Our two new bag in a box SKUs are a product extension of our already popular Crisp White and Fresh Roséwines and in keeping with the familiar designs, customers can easily recognise them,” Adam Georgiou, brand manager from Spar UK said.
The two SKUs will be priced at the EDLP of £14.99 and supported with instore POS and digital communication.
Spar will also be launcing its very own Picpoul de Pinet from Languedoc which will sit under its existing Regional Selection range.
The Picpoul de Pinet is instantly recognisable with its unique embossing on the bottle giving it great shelf standout.
Georgiou said: “Picpoul de Pinet has seen double digit growth over the last 12 months and appeals to younger and older shoppers.This wine is lively and vivacious with a cleanfinish.”
The wine will be available at the promotional price of £6.99 from 20 May until 9 June, when the price will increase to £7.99.
The fourth new wine launching in Spar stores this summer is the Seashell Bay Sauvignon Blanc. Forming part of the Exclusive range at Spar, this new wine is currently sourced from the award winning South African winery, Journey’s End,which won the 'ethical company of the year' in the 2020 Drinks Business Green Awards.
“Seashell Bay is a deliciously fresh and floral style of Sauvignon Blanc. It is fragrant, tasty and full of flavour and is a perfect accompaniment for summer dishes,” added Georgiou.
Seashell Bay is launching at £5.99 on 20 May until 9 June when the normal RSP of £6.99 will be established.
