SPAR is bringing its annual wine festival into stores across England, Scotland and Wales this month, offering a huge variety at sector-leading prices.
This year, the focus of the festival will be on giving customers great value by offering a number of discounts on a wide selection of wine from leading brands to own label.
The SPAR Wine Festival kicks off in participating stores on 13th August 13 and will run until 2nd September, with 32 different wines on offer, 12 of those coming from SPAR’s own label range.
Matthew Fowkes, trading manager for wine at SPAR UK said: “Our annual Wine Festival is a great opportunity for us to show shoppers the fantastic range of wine available in SPAR stores.
“It is a great event for our stores, as it helps boost sales by encouraging shoppers to try wines at promotional prices.
“As a leading convenience retailer that sells excellent quality wines that represent value for money, a large selection of wine in this year’s festival will appeal to a wide customer base, allowing stores to showcase their extensive wine range to new and existing customers.”
A focus point of the event is the range of SPAR own label wine on offer. New products such as the Orbis Organic range and Rios de los Andes Malbec Rosé will feature alongside the established Vine & Bloom and Perlezza wines.
Key brands at the heart of the festival include customer favourites Casillero del Diablo, Wolf Blass Yellow Label and, the increasingly popular, 19 Crimes wines.
All wines included in the SPAR Wine Festival are on special offer and will be supported by in-store POS and communications across the SPAR digital network.
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