Skip to content
Search
AI Powered
Latest Stories

SRSLY joins low carb ready-meals with konjac noodle themed offer

SRSLY joins low carb ready-meals with konjac noodle themed offer

"Affordable convenience" is always a key consideration when consumers are asked about their capacity to stick to healthier eating regimes, because despite all the best intentions in the world one can’t ignore the unrelenting pressure of hectic lifestyles and packed diaries can often lead to poor meal choices.

This was a major consideration for SRSLY Low Carb when it once again ventured outside its bread-themed heartland to enter the world of low-carb yet intensely-flavoured, ready meals this July


chickn mexican rice

In its initial incarnation the five-strong "vegan proud" ready-meal offering will consist of Chick’n Teriyaki Noodles, Chick’n Chow Mein Noodles, Vegetable Thai Red Noodles, Chick’n Pad Thai and Chick’n Mexican Rice.

Each recipe is a meticulously choreographed mix of low-carb noodles (or rice) aromatic spices, vegetables and crunchy peanuts that leaves you feeling both full and satisfied, even though each meal contains only a miserly 15g of carbs (300ish calories per portion).

At the very heart of SRSLY’s ready meal innovation sits konjac noodles, an increasingly popular plant-based flour extracted from the root of the konjac yam plant. A cult stalwart of Asian cuisine, konjac-based noodles are quickly generating a loyalist following for those noodle aficionados seeking a credible alternative to old-school wheat-themed noodles that are high in unwelcome carbs and calories.

"Our ongoing remit is consumers searching for a low carb/sugar lifestyle that marries great taste with unrivalled convenience," said SRSLY founder, Andy Welch. "In just the same way we saw the opportunity for low carb condiments and jams to prevent lazy, ill-informed decisions at either the breakfast table OR dinner time, we felt the need for fast turnaround ready meals crying out for a low carb hero that pairs fair price points with less predictable flavour formats."

The real cleverness of Konjac noodles is the fact that it’s made with glucomannan, that in addition to being low in carbs also absorbs water in the digestive tract, which is instrumental when it comes to the consumer feeling both full and content.

Seriouslylowcarb.com

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less