Skip to content
Search
AI Powered
Latest Stories

SRSLY Low Carb lands NHS Central contract

SRSLY Low Carb lands NHS Central contract

After a lot of to-ing and fro-ing, which began back in February, SRSLY Low Carb have finally put pen to paper and brokered a national supply agreement with NHS, a pivotal sea-change moment for a leading light within UK ketogenics.

The blue touch-paper was first lit back in 2020 when SRSLY aligned itself with the Daisy Garland trust a fantastic epilepsy-orientated trust supporting those individuals who are resistant to over-the-counter drugs. Nudge forward to September 2022, SRSLY’s founder, Andy Welch was approached by Birmingham’s Children hospital who were looking for a credible, "one stop" low carb provider.


Andy is very open about the fact that a lion’s share of his consumer base (80 per cent) first came to his brand in order to tackle underlying obesity issues, whilst an over-arching 50 per cent of consumers embrace the brand to reverse Type 2 Diabetes.

SRSLY was a brand set up by an entrepreneur using exercise (in this instance Iron Mans) to overcome his own depression demons. As we all know, many well-intentioned diets crash and burn on account of deep-set "naughty food" urges (In Andy’s case "bready joy,") so if one can’t quell one’s enthusiasm for traditionally sugar-loaded products, the next best thing is to find healthier living alternatives.

With Birmingham Children’s Hospital a package of generous price discounts and educational support literature was initiated which led in November 23 to the Manchester Hospital Trust joining in with their bigger pool of in-the-know dieticians and suffering patients.

The recently installed National Supply application with the NHS means that SRSLY Low Carb is now at the top of the list when it comes to tendering for and supplying the whole of NHS UK (including Scotland) with its extensive cupboard of low-carb goodies, because one-stop shops make perfect sense for a fantastic service looking to maximise limited budgets.

"Securing NHS validation was a long, often frustrating process, but at the end of the day my young business’s proudest moment," said Welch. "This is an organisation that is slowly embracing ketogenic teachings (40+ inhouse ketogenic clinicians) so to collaborate with such a respected, like-minded nationwide entity is a real ‘we’re on the right path’ moment.’

More for you

Swizzels limited-edition Valentine’s Day treat

Swizzels limited-edition Valentine’s Day treat

Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.

Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.

Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.

Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.

With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.

Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.



Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.

“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.

Keep ReadingShow less
Award-winning UK pop star Tom Grennan  is new popchips ambassador

Award-winning UK pop star Tom Grennan is new popchips ambassador

KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.

As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.

Keep ReadingShow less
Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours – Strawberry and Cherry – each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less
New limited-edition Dr Pepper variant PMP

New limited-edition Dr Pepper variant PMP

Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.

The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.

Keep ReadingShow less
Gnaw announces four reassuringly chunky, flat Easter eggs

Gnaw announces four reassuringly chunky, flat Easter eggs

Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.

Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.

Keep ReadingShow less