Leading brioche burger bun brand St Pierre has unveiled a exciting new look that celebrates its French heritage.
Rolling out to stores in early May, the new look retains the eye-catching signature orange colour of the brand and introduces an Art Nouveau style script for maximum stand out on shelf.
“Like all dynamic brands, the time comes when evolution is required. For St Pierre, we wanted to celebrate our rich French heritage and this brand-new look does just that,” said Paul Baker, founder of St Pierre Groupe.
Baker admits that the launch of the refresh comes at a challenging time, but considers offering foods ‘that elevate everyday meals’ is also important in these times.
“Although these are difficult and unprecedented times, we feel fortunate to be able to provide more households with quality bread and bakery products at a time when demand is so high. We believe that whilst consumers are looking to buy comforting staple foods, it is also important to continue to offer them foods, like St Pierre, that allow them to elevate their everyday meals easily,” he said.
Baker said the firm will roll out plans to support the brand once the lockdown is lifted.
The launch date for the brand refresh coincides with St Pierre’s first multiple listing at Tesco.
