Starbucks has expanded its ready-to-drink (RTD) range with three new launches that deliver indulgence, convenience, and variety for every coffee lover.
The popular Starbucks Chilled Classics range is getting a refresh with two new tasty beverages, for those that prefer plant-based alternatives. The Oat Based Cappuccino and Oat Based Caramel Macchiato mean there are now more ways for coffee-lovers to enjoy their favourite Starbucks drinks than ever before.
The Starbucks innovation team have been working hard experimenting with new plant-based recipes that deliver that same, iconic Starbucks taste as our core dairy range. Carefully crafted to perfection, the new oat based chilled coffees offer consumers tasty new drinks that fit seamlessly into their daily routines and rituals, so they can refresh and reset with their favourite flavours.
“Since the launch of Starbucks Chilled Coffee, we’ve been leading the way in creating drinks inspired by Starbucks Café favourites, for coffee drinkers to enjoy at home or on-the-go,” said Charlotta Oldham, marketing director EMEA.
“Expanding the choices we offer to our consumers no matter their flavour preferences or lifestyles, is a testament to Starbucks pioneering efforts to continually innovate their product offering without ever compromising on taste.”
And it’s not just the Starbucks recipes that are getting a shake-up. Refreshed packaging for Starbucks Oat Cappuccino and Oat Caramel Macchiato Chilled Coffees (MRRP: £2.00) brings the plant-based range in line with the same, instantly recognisable designs of existing dairy options in the chilled coffee range.
Starbucks latest RTD creation invites consumers to find their sunshine state of mind. Starbucks Frappuccino Sip On Sunshine Limited Edition chilled coffee drink (MRRP: £2.10) captures feel-good vibes in a bottle, so consumers can treat themselves, come rain or shine.
The mood-boosting packaging is easy to spot on shelves, thanks to its bold, vibrant colours and fun illustrations of the sun and bumblebees. Reflecting its playful packaging, the recipe conjures the feeling of sunshine with indulgent toffee and an uplifting touch of honey, meaning consumers can lift the lid and let positivity run free as they go about their day.
“We believe sunshine is a state of mind, and that’s why we’ve created a unique offering with our Starbucks Frappuccino Sip On Sunshine Limited Edition coffee drink, bringing consumers feel-good vibes, no matter where they are,” Oldham said.
“Starbucks Frappuccino Sip On Sunshine Limited Edition coffee drink is a perfect example of our continued limited time offer innovation in our ready-to-drink range, it’s a chilled coffee treat with a fun and playful concept to provide our consumers a delicious moment of positivity in their day.”
Starbucks consumers are in for a (re)treat with the new Starbucks Blissful Retreat Limited Edition Chilled Classic. Whether it’s part of a new resolution to build more self-care into a busy day or a well-deserved break from the pressures of daily life, Blissful Retreat provides a tranquil coffee moment for chilled coffee-lovers to enjoy.
The new addition to the Chilled Classics family is easy to spot by the calming blue waves and tropical paradise that adorn the cup, offering a refreshing moment of escapism.
Carefully crafted with a blend of bold espresso, creamy milk, mocha flavour, and hints of sea salt for some seaside serenity, Blissful Retreat (MRRP: £2.00) is the perfect getaway from the everyday, designed for those in need of a quick refresh and reset.
All products are available in the chilled aisle at grocery and convenience stores, rolling out nationwide this month.
