Leading Prague beer Staropramen has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category.
The packs will launch in stores nationwide from Monday, 17 March, with the most recent data showing that 30 per cent of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.
The new cans are encased in a new recyclable cardboard sleeve and include an easy-to-carry handle and quick tear-open fold.
The launch will be supported by a new marketing campaign including in-store POS, digital assets and a paid social media programme.
Each 440ml can and outer sleeve will include a scannable QR code, giving consumers access to exclusive Staropramen content as well as the brands website where they can learn more about Staropramen’s heritage and brewing process.
“Shoppers want a pack format that works for them. Adding a mid-size pack to our range enables retailers to provide more choice, making sure their world lager offering has the formats to suit all shopping habits,” Bethan Roberts, assistant brand manager at Staropramen, said.
“Every pack comes with a scannable QR code to give customers access to exclusive Staropramen content and promotions, as well as an insight into the brands heritage and brewing processes.”
Four Loko, the bold and unconventional RTD brand, has unveiled its latest flavour, Camo Mango.
This new variant of the premium vodka-based RTD combines the refreshing sweetness of ripe mango in a camo-themed can.
“Designed to appeal to consumers seeking more than just a drink, it’s a statement of individuality,” said Clark McIlroy, Managing Director of Four Loko distributor, Red Star Brands. “With its dynamic packaging and daring flavour, Camo Mango reinforces Four Loko’s commitment to delivering disruptive, category-defining RTD experiences.”
To support the launch of Four Loko Camo Mango, a nationwide campaign will feature influencer collaborations, sampling events and exclusive merchandise drops. The campaign will invite consumers to share their boldest Four Loko moments via user-generated content featuring the hashtags #CamoLoko and #PartyInACan, bringing to life the brand’s authentic, bold positioning while driving deeper connections through social engagement.
The striking green, black and orange camouflage-style can underpins Camo Mango’s “Stay Hidden, Stay Bold” theme and has been designed to deliver high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.
“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity,” added McIlroy.
Camo Mango (8.4 per cent ABV) will be available from March in 440ml cans, RSP £3.49, and like the rest of the Four Loko range, is caffeine-free. Its launch brings the total range available to 10 flavours; other variants include Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti (all 8.4 per cent ABV).
CÎROC, the largest Super-Premium Vodka range in impulse, and the third largest Super-Premium Vodka brand in the total off-trade , has unveiled a brand-new flavour: CÎROC Colada RTD. A sparkling mixed drink, with CÎROC Vodka, pineapple and coconut flavours mixed with lemonade, is now available in a 250ml ready-to-drink can.
With "tropical" the second most popular flavour profile in Super-Premium Vodka, CÎROC will offer shoppers convenient luxury in an accessible format this summer with this latest launch.
“Our new CÎROC Colada ready-to-drink can offers a sophisticated blend of sweet, juicy pineapple taste upfront with a classic, creamy coconut and tropical finish. Conveniently served up in a beautiful, ready-to-drink can, the fourth variant in the CÎROC RTD portfolio." said Pippa Lewis, Senior Brand Manager.
“We are delighted to launch CÎROC Colada just in time for the spring and summer seasons, a period where consumers look to connect and enjoy meaningful moments together. Whether shoppers are on the go, at a picnic, or gathering with friends, CÎROC Colada is the perfect addition to fridges, helping retailers tap into these occasions and drive sales.”
CÎROC Coconut Vodka
Launching alongside the new Colada RTD can, CÎROC is also bringing back CÎROC Coconut flavoured vodka, made with 5x distilled vodka from fine French grapes and natural flavourings. CÎROC Coconut provides a taste of the tropics and can be used to create a classic Pina Colada or sophisticated martini cocktails, so there is a serve for all occasions.
CÎROC Colada is available across grocery, convenience and wholesale now, with CÎROC Coconut 70cl (37.5 per cent ABV) rolling out alongside it.
Cîroc Colada Ready-to-Drink can:
Available in a 250ml can, 5% abv, £2.75 MRSP
Cîroc Coconut:
Available in a 70cl bottle, 37.5% abv, £35 MRSP
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A new fruity twist, launching in the UK this April!
Coca-Cola Europacific Partners (CCEP) has announced the arrival of Jack Daniel’s & Coca-Cola Cherry in GB – the first-ever flavoured innovation in the iconic Jack Daniel’s and Coca-Cola Ready To Drink (RTD) range.
Rolling out nationwide from April, the new variant gives the classic Jack Daniel’s & Coca-Cola blend a fruity cherry twist, offering a fresh and exciting taste that brings together two of the world’s most iconic brands in an entirely new way.
Jack Daniel’s & Coca-Cola Cherry Ready To Drink (RTD) will be available in 330ml plain and price-marked single cans. The packaging features a bold purple stripe around the collar and a clear "Cherry" label beneath, making it instantly recognisable on shelf when positioned alongside Jack Daniel’s & Coca-Cola Original Taste and Jack Daniel’s & Coca-Cola Zero Sugar.
This launch builds on the range's impressive performance since its debut in March 2023, with Jack Daniel’s & Coca-Cola Original Taste quickly becoming the best-selling ready-to-drink SKU in Great Britain and successfully premiumising what the category has to offer.
Combined, the original full sugar and zero sugar variants have collectively achieved over £55 million in value sales to date, and the range recently won the “Pre-Mixed Spirit” category at the 2025 Product of the Year Awards – the UK’s largest consumer-voted accolade for product innovation.
To amplify the launch, wholesalers and convenience retailers can transform their depots and stores with vibrant POS kits. These include bollard covers, aisle fins and shelf strips, along with digital assets on My.CCEP.com to drive excitement both in-store and online.
“This is such an exciting moment for the brand, for the category, and for us and our customers, and we’re confident the sweet cherry twist will be a massive hit with shoppers,” said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB.
“With the ready-to-drink category now worth £554m in Great Britain, this launch is about more than just giving fans something fresh – it’s a brilliant opportunity to bring flavoured cola lovers into the category for the first time, with Coca-Cola & Coca-Cola Zero Cherry alone clocking up nearly £107m in sales to date. By drawing on insights from our soft drinks range, we’re helping our ready-to-drink line-up reach its full potential and continuing to drive growth in the category.
“We’re expecting huge demand both in-store and online and can’t wait to see this incredible new flavour fly off the shelves.”
The Paddy Power Kabaddi World Cup 2025 will bring sports fans from across the globe to the West Midlands this month – and attendees will now be able to enjoy the World Cup’s official beer, as well as a specially curated menu of food and drink for the duration of the competition. Produced in partnership with Coventry based brewery Dhillon’s, Raider has been created especially for the competition, presented in bespoke cans that will satisfy lager lovers and sports fans alike.
“Bringing this international competition to the UK for the first time means that we want to give guests an authentic British experience – and what better place to start, than by launching the World Cup’s own official beer, brewed right in the heart of the West Midlands," said Prem Singh, Chief Executive of the British Kabaddi League.
Located in Coventry, Dhillon's Brewery is an award-winning microbrewery with a rich and dynamic story. The brewery was founded in 2015 by Dal Dhillon, who chased his dream of brewing beautifully crafted beer at the heart of the Midlands. The Brewery sits adjacent to the CBS Arena, one of the tournament’s venues, and from that base they produce exciting and well-crafted ales using a mix of traditional and modern brewing methods. The beer itself, Raider, is a Pilsner Lager; classic and refreshing with malty sweetness coupled with a crisp cool finish – and it’s 100 per cent Vegan.
Dal Dhillon said of the announcement: "We're thrilled to be partnering with the Paddy Power Kabaddi World Cup 2025 and to be brewing the official beer for the event, which we're welcoming in the UK for the first time! As a home-grown business with deep roots in the community, supporting local initiatives has always been one of our core values. We're delighted to be uniting Coventry with the World Cup, to celebrate the rich cultural background both the city and the event have to offer.
The Paddy Power Kabaddi World Cup 2025 is hosted as a joint venture between World Kabaddi, England Kabaddi Association, the British Kabaddi League, West Midlands Combined Authority, the four hosting local authorities of Wolverhampton, Coventry, Birmingham and Walsall and the University of Wolverhampton. The championship will take place in venues across the region between 17th and 23rd March. The tournament is supported by £500,000 of funding support from the UK Government’s Commonwealth Games Legacy Enhancement Fund and by the championship’s title sponsor Paddy Power. The World Cup will also work with charity partner, Sporting Equals, to accelerate the charity’s goal of promoting community cohesion and eradicate racism in sport.
The Paddy Power Kabaddi World Cup 2025 official beer is now available to pre-order. The beer will also be available to VIP hospitality guests for the duration of the championships. Pre-order yours now at dhillonsbrewery.com/shop.
Magnum Tonic Wine updates its packaging with a unified label design for the UK and Jamaica
Magnum Tonic Wine has unveiled a unified label design across the UK this week, with Jamaica closely behind in April, reinforcing its authenticity as a product of Jamaica and ensuring a consistent consumer experience.
While Magnum Tonic Wine has always delivered the same liquid across both markets, the packaging update standardises the brand’s identity, addressing any consumer misconceptions about product differences.
The refreshed label takes inspiration from the original green-label design sold in Jamaica, strengthening the brand’s connection to its heritage. This update sees a new design aimed at making the brand more contemporary and relevant for the dancehall culture.
For the UK it will also introduce a bold new look, helping to improve visibility in-store and standout on shelf.
Produced in Jamaica and recognised for its distinctive cherry flavour and original recipe, the introduction of a unified label further strengthens the brand’s presence in trade, supporting visibility and consumer recognition across markets.
“The differing packaging requirements in the UK and Jamaica have resulted in Magnum Tonic Wine having two distinct labels. This has led to misconceptions about the authenticity of the Magnum sold in the UK, despite the fact that it has always contained the same liquid, with all production taking place in Jamaica,” Pavel Smith, Marketing Manager Jamaica, said.
“We’re excited to unify the visual identity of our product in both markets, eliminating any confusion and reinforcing its authenticity."
Mandeep Singh, who runs the Singh’s Premier store in Sheffield, said: “Magnum is the most important Tonic Wine SKU to me, due to the volume of sales. The different labels were causing confusion among consumers, so I'm looking forward to this change and will be promoting it via my socials, as Magnum has been a massive winner to all our stores.”
Cash and Carry stockists will be notified by their Campari Group UK account managers when their order is being fulfilled with the new label for the first time, with pallets labelled with 'Green (New) Label' throughout March-May 2025.
To ensure a seamless transition for UK retailers and distributors, the new packaging updates will be introduced in phases, with pricing and barcodes remaining consistent:
March 2025 – Harmonised label introduced to the trade