Skip to content
Search
AI Powered
Latest Stories

Staropramen celebrates launch of new multipack and return of ‘Prague Expert’ campaign

Staropramen celebrates launch of new multipack and return of ‘Prague Expert’ campaign

Staropramen, the number one Prague beer, is celebrating the launch of its new 4x440ml can multipack, and the return of its "The Prague Expert" campaign.

New 4x440ml packs of Staropramen will roll out in stores from April, with cans encased in a recyclable cardboard sleeve, meaning the pack is completely plastic free. The launch caters to increasing demand for multipack formats in the world beer category.


As part of the brand’s new connected packaging, scannable QR codes will also appear on both the can and sleeve, enabling consumers to engage in a brand-new, mobile first experience, featuring new and exclusive Staropramen content.

The launch will be supported by both paid and organic social media activity and point of sale materials in store.

To further build on the brand’s momentum, Staropramen has also invested more than £1million in the return of its "The Prague Expert" ATL campaign this year with its global brand ambassador, UNICEF ambassador Orlando Bloom. The campaign includes 30-second and 75-second ads played across Video-On-Demand and Cinema.

The announcement builds on Staropramen’s continued growth in retail and its high-profile partnerships with UNICEF ambassador Orlando Bloom, and Everdure by Heston Blumenthal in the last year.

“The world beer category continues to grow, as does the share of multipack formats within the category, with the 4x440ml format accounting for 10 per cent of total category sales, as consumers look to enjoy world beer during at-home social occasions," said Jo McCarthy, Senior Brand Manager – Staropramen, at Molson Coors Beverage Company.

"The launch of Staropramen 4x440ml multipacks will help retailers tap into this demand and drive incremental sales as we head into the spring and summer months. Retailers should consider how they can activate the multipacks alongside food. Staropramen pairs well with classic Czech dishes like roasted pork, sauerkraut, and dumplings, as well as a variety of grilled meats, seafood, spicy dishes, and milder cheeses like mozzarella. Make sure to utilise offers and bundles around summer occasions and events to generate interest and give shoppers everything they’re looking for when planning at home occasions.”

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less