Starring role for retailers in KP Snacks Heritage brands trade campaign

KP Snacks has unveiled a new social media campaign, starring members of its ‘SnacKPartners’ retailer forum, to raise awareness of its newly launched Heritage brands retailer incentive and to share top sales tips helping other retailers thrive in the Bagged Snacks category.

Retailers Avtar ‘Sid’ Sidhu, Sunita Aggarwal, Atul Sodha, Bobby Singh and Arjun Patel each spotlight one of five iconic KP Snacks Heritage brands including Nik Naks, Discos, Space Raiders, Roysters, and Wheat Crunchies. In a series of light-hearted, tongue-in-cheek social media shorts, the five SnacKPartners not only bring these brands to life but also share useful tips on how to boost sales in the Crisps, Snacks and Nuts (CSN) category.

In his video, Bobby Singh eats a packet of Discos and transforms into an 80s-inspired disco dancing king, complete with an in-store disco ball and dance floor, whilst encouraging retailers to prominently display products their customers love. Atul Sodha, tells retailers to ‘Space Raid’ for off fixture displays to make CSN sales “extraterrestrial”, finishing his video dressed as the Space Raiders iconic alien figure. Meanwhile, Sunita Aggarwal takes to rhyming to bring her tip on stocking a variety of flavours and formats to life, with her ditty ‘Nik Nak Paddy Whack, which one will you choose, such great flavours you can’t lose’.

Atul Sodha

Each video includes a call to action for retailers to look out for KP Snacks’ latest sales incentive, which offers retailers the chance to win one of 90 £500 cash prizes by purchasing selected Heritage Brand products to range in their store.

“We are delighted to launch this fun and engaging campaign that not only puts a spotlight on some of our most exciting and fun brands but also supports retailers in driving ‘extra’ Bagged Snacks sales with easy to implement advice," said Claire Barley, Trade Communications Lead, KP Snacks. "Word of mouth is so important in the retail community and we want to help retailers boost category sales in a way that’s both useful and entertaining."

The campaign will be promoted across social media, engaging retailers with iconic brands, advice and the sales incentive.

Atul Sodha, who stars as a Space Raider alien in the campaign says, “It was a blast being part of this campaign. Not only was it fun, but it was also a great opportunity to share advice with other retailers. Bagged Snacks are an important part of my product mix and an important footfall and sales driver. By delivering extra fun alongside top tips, we're helping other retailers win extra sales."

Watch the five videos here.