Kraft Heinz has launched an innovation challenge that invites start-ups from around the world to come up with more sustainable food packaging.
The FMCG giant has partnered with the Rethinking Material Summit for the challenge, which is looking for packaging solutions for food that are recyclable or compostable, long-lasting and user-friendly.
Kraft Heinz aims to bring the winning idea to life with the help of its packaging R&D teams, who hope to collaborate with the winner to identify viable solutions that will advance the company’s packaging portfolio.
Three finalists will be announced on 16 April and invited to pitch live on stage at the Rethinking Materials Summit at the Hilton London Bankside, 13-14 May, reaching a global audience of manufacturers, CPG brands and investors.
The winner will be announced at the Summit and will receive feedback and insights from members of Kraft Heinz’s Global Innovation team.
Linda Roman, Director of Packaging at Kraft Heinz, and North America R&D Fellow, commented, “At Kraft Heinz, we know collaboration is the key to unlocking solutions for the future of packaging, especially when we’re thinking about all the requirements that food packaging must address: safety of the product, consumer use preferences and options for disposal or reuse once the product has been enjoyed.
"We’re excited to see the innovative solutions start-ups will bring to the table and look forward to supporting them in creating a more sustainable future for food.”
