Prepared salad brand Steve’s Leaves is set to launch a new campaign, featuring an experienced leading performance nutritionist, to promote the benefits of watercress.
The latest campaign, featuring Ed Tooley, will target under 45s interested in fitness, sport and nutrition via social media and sports editorial and will illustrate the many benefits of adding watercress to our diets. Running through September, the campaign will share information, recipes and offer the chance to win a performance nutrition consultation package with Ed and an online cookery course from Flora’s Kitchen.
As per a report by Kantar, Steve’s Leaves is outperforming the prepared salad category, growing at +65 per cent year on year.
The company has seen exceptional growth in Waitrose and Ocado due to increased brand awareness, launched new Baby Spinach & Super Leaves in April and has been introduced to the Mindful Chef recipe repertoire.
Eleanor Bridgman, Head of Innovation and Marketing at Steve’s Leaves, said: “We want to meet consumer wellness needs by telling younger consumers about the benefits of watercress. Our newly launched Baby Spinach & Super Leaves salad mix taps into the consumer desire for products that support their immune health (*). Our brand purpose resonates with consumers more than ever, as they look for ethically grown, high quality, great tasting and nutritious products.”
Steve’s Leaves are grown on farms, washed in Hampshire spring water and packed in pillow bags filled with fresh air, which ensures the leaves remain fresh throughout the entire supply chain journey, said the company.
The perfect portion-sized bags also help to minimise waste. The Steve’s Leaves range is available from Waitrose, Ocado, Booths and selected Co-op stores at RRP £1.40.
The range now includes something for everyone- nutrient-dense Baby Spinach & Super Leaves, mild and colourful Sweet Beets & Little Leaves, peppery Baby Watercress & Little Leaves and Sweet Pea Shoots & Baby Leaves.
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