Scandinavian Tobacco Group UK has announced two new limited-edition designs for its ten-pack tins of both Signature Blue and Signature Original miniature cigars, which are available to retailers from the end of September onwards.
The new "Signature 1963 Edition" tins offer real standout on-shelf and tip their hat to the brand’s history, heritage and uncompromising quality. Not only do they have an eye-catching design on the tins, but also include limited edition liners inside. Since launching back in 1963, Signature has gone on to become one of the world’s leading machine-rolled cigar brands, with a global presence and well-earned reputation for a smooth and balanced smoke.
Last year Signature celebrated its 60th anniversary since launch, and also announced the return of ten-pack tins to ensure optimal freshness and preservation. Today, annual UK sales of Signature cigars are worth more than £45m a year, with the brand having strong products in both the miniature and cigarillo segments.
“We are delighted to unveil the Signature 1963 Edition tins which have been elegantly designed in a vintage, old-money style that captures the brand’s timeless elegance and appeal," said STG’s UK Head of Marketing, Prianka Jhingan. "We know limited edition packs are well received by consumers as they elevate the brand’s appeal and provide a touch of exclusivity, so we encourage retailers to stock up in anticipation of high demand.”
