Scandinavian Tobacco Group UK has announced the launch of Signature Action Mix cigarillos, which are available to retailers now.
Signature Action Mix cigarillos contain two capsules combining the flavours of Berry and Mint in ten-packs with an RRP of just £5.85 which is lower than competitor brands, but still with an attractive margin for retailers. The new Action Mix cigarillos will be a key focus for STG UK’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering them branded merchandise. There will also be promotions in the wholesale channel of both Action and Action Mix, as well as a significant trade comms campaign to support the launch, too.
The Cigarillo category only started five years ago in the UK and is now worth nearly £150m in annual sales, accounting for over 56 per cent of all cigar volume. STG UK launched the original Signature Action brand in the same year, with sales now really taking off, growing by over 50 per cent year on year.
“We know many adult smokers continue to look for features they used to enjoy with cigarettes such as flavour, click filters and smaller pack sizes, so these new Signature Action Mix cigarillos should really hit the spot," said STG’s UK Head of Marketing, Prianka Jhingan. "The continued positive performance of the cigarillos category is showing no sign of slowing, so we’d urge retailers to get behind this exciting launch and enjoy those profitable sales.”
