Skip to content
Search
AI Powered
Latest Stories

Boost Drinks bought by A.G. Barr for £32m

Boost Drinks bought by A.G. Barr for £32m
Simon Gray, Boost CEO

Boost Drinks announced this morning that they have been acquired by A.G Barr.

The IRN-BRU maker acquired Boost Drinks for an initial consideration of £20 million, funded from the group's cash reserves, and an additional consideration of up to £12 million, dependent on future revenue and profitability performance of the Boost business over a two year period from completion, payable in cash at the end of that period.


"We are delighted to inform you that as of 5th December 2022 Boost Drinks Holdings Limited has been acquired by A.G. Barr plc, the long established drinks company, well known for great brands such as IRN-BRU, Rubicon and Funkin," Simon Gray, chief executive of Boost Drinks, told in a communication to Asian Trader.

"This is a really exciting next step in Boost’s journey as AG Barr has a proven track record of acquiring and developing attractive brands. We are confident that together we will be even stronger positioned to take advantage of a number of exciting growth opportunities."

Gray said Boost will continue to be run independently from the office in Leeds, operating as a standalone supported business unit within the AG Barr Group.

"The Boost team under my leadership will remain exactly the same, as will the way we do business, and the products we offer," he added.

Roger White, A.G. Barr, chief executive, said: "Today's announcement is further evidence of our strategy to continue to grow the business through targeted acquisitions, with a particular focus on developing within high growth and functional categories.

"Boost is one of the UK's most recognisable functional drinks brands, and we are delighted to welcome the team into the A.G. Barr Group. The Boost portfolio offers premium taste and performance at a competitive price, with a strong market position in the UK independent retail channel.

"With A.G. Barr's proven track record of acquiring and developing attractive brands such as Rubicon and Funkin, I look forward to working with Simon and the team to ensure Boost continues to grow and develop under our ownership."

For the year ended 31 December 2021 Boost's unaudited statutory revenue and profit before tax were £42.1 million and £1.9 million respectively with gross assets of £12.5 million.

More for you

One of the UK’s largest van sales operations "Boosts" sales

BOOST's Jack Taylor (L) and Martin Rice of Green Field Marketing

One of the UK’s largest van sales operations "Boosts" sales

Green Field Marketing Solutions have completed what is said to be “one of the UK’s biggest ever van sales operations”, driving distribution and increasing on-shelf space at convenience stores throughout GB for leading challenger brand, BOOST.

The operation involved a team of thirty, a fleet of 25 vans and a committed squad of professionals using the latest technology, explained Martin Rice, Operations Director, Green Field Marketing.

Keep ReadingShow less
Coca-Cola Europacific Partners announces £42.3m investment into Wakefield factory
Image by REUTERS/Kevin Lamarque/File Photo/File Photo

Coca-Cola Europacific Partners announces £42.3m investment into Wakefield factory

Coca-Cola Europacific Partners (CCEP), the world’s largest independent bottler of Coca-Cola, has announced a planned investment of £42.3m for a new Automated Storage Retrieval System (ASRS) warehouse at its site in Wakefield, Europe’s largest soft drinks plant by volume.

The new ASRS will take two and a half years to build. To maximise space, it will stand at 38 metres tall and will increase Wakefield’s warehouse capacity, allowing it to hold and move an additional 29,500 pallets on top of its current capacity of 29,000 pallets. It will also deliver a reduction of 18,500 vehicle journeys per year from the road, equating to 441,000 km per year.

Keep ReadingShow less
East of England Co-op forecourts adopt EDGEPoS

East of England Co-op forecourts adopt EDGEPoS

East of England Co-op has completed its roll out of EDGEPoS, the award-winning global software system from Henderson Technology, at five forecourt sites.

Located in Felixstowe, Colchester, Brightlingsea, Ipswich and Framlingham, EDGEPoS has been installed in two tills per site, and fully integrated to receive fuel sales.

Keep ReadingShow less
MPs urged to reject 'divisive' generational tobacco ban
iStock image

MPs urged to reject 'divisive' generational tobacco ban

Campaigners have urged MPs to reject plans to ban the sale of cigarettes and other tobacco products to future generations of adults.

Ahead of the second reading of the Tobacco and Vapes Bill on Tuesday (26), the smokers’ rights group Forest says the proposal is “unnecessarily divisive” and is not supported by the majority of the public.

Keep ReadingShow less
Allan Leighton returns to Asda to lead revival plan

Allan Leighton ( Dan Kitwood/Getty Images)

Allan Leighton returns to Asda to lead revival plan

Supermarket Asda has hired its former Chief Executive Allan Leighton as its new Chairman to support efforts to revive the business after a difficult few years.

Leighton, 71, will replace another retail veteran, Lord Stuart Rose, who has held the role since 2021. Lord Rose was recently tasked with kickstarting Asda’s turnaround strategy after co-owner Mohsin Issa stepped down from running the business in September. Reports said he was heavily involved in efforts to appoint Leighton and will leave the business once the new Chairman is settled into the role.

Keep ReadingShow less