Leading cider brand Strongbow has announced its first ultra-low alcohol variant - Strongbow Dark Fruit 0.5%
At only 0.5% ABV, the new offering aims to capitalise on the growing consumer demand for low and no alcohol drinks. It is blended the same as its higher ABV variants, promising the same taste.
“Thousands of loyal Strongbow Dark Fruit fans will be rejoicing at this news — it’s a game changer for low and no alcohol. People can now stick to their New Year’s resolutions and still enjoy the taste sensation of the nation’s favourite flavoured cider,” said Rachel Holms, marketing director for Strongbow.
The totally vegan cider boasts no artificial colours, flavours or sweeteners and contains just 73 calories per bottle.
Strongbow Dark Fruit 0.5% will be available in a 4x330ml pack from March.
