The Glasgow based Sud family has opened their 11th Racetrack store in Wishaw, forging an enviable reputation for taking convenience retailing in an entirely new direction.
The family’s latest store, Premier Racetrack Wishaw, is said to be the most spectacular one in the family's portfolio of convenience stores. At 4, 500 sq ft, the new store boasts of all four of Racetrack's brands.
Group Retail Manager Guna Sud said, “Racetrack is our standard convenience retailing brand, Hoagies is our food-to-go brand, Tubbies Dessert Lab is our dessert brand and Speed Queen is our launderette brand. We have these brands in our other stores, but Wishaw gave us the opportunity to have all four in the same space for the first time. It was really exciting.”
The store opened on May 10 and is already hitting numbers that the family was expecting to take 12 months to reach.
“We try to create destination stores that give shoppers as many unique reasons as possible to visit us,” explained Guna.
“For example, Hoagies, the food-to-go brand. It offers a huge range of hot and cold food options as well as an extensive range of grab-and- go food to go. All of it is made fresh every day in the purpose-built kitchen.”
But one thing that is really important to Racetrack Wishaw is that they always keep its convenience store
roots.
“If anything, we’ve actually focused more on traditional convenience in this store than in our other stores. We listened to Premier and agreed to do everything they suggested. The store is also more heavily branded as a Premier store than our other sites because it helps drive footfall, as shoppers know the Premier brand.
"We also run every Premier promotion because we know value is key for our shoppers. That helps get them through the door and we then hope, once they’re inside, they might be tempted by everything else they find,” said Guna.
Martyn Parkinson, Sales Director at Retail (Premier) said, “What a brilliant achievement for the Sud family opening their 11th store! It really is impressive everything they have done, and it is brilliant to see that it is overachieving what was expected, that is a testament to the Sud family and the Premier’s team hard work.
"Well done to everyone involved, I look forward to seeing the store continue to grow.”
